Senior Manager, Organic

Job Description

Job Description

This is a remote position.

Our client is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of our client's 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. Our client works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace.

About the Role

Our client is seeking a strategic and creative Senior Manager, Organic to shape how students discover and engage with our brand across an evolving digital landscape. You will own both the day-to-day execution and long-term vision of our organic channels—including TikTok, Meta, YouTube, LinkedIn, and emerging platforms.

This role is responsible for building and managing a fast, data-driven, creator-first content engine while expanding our client's reach, strengthening brand authority, and driving enrollment growth. You will partner closely with Creative, PR, and Performance teams to amplify campaigns, support key markets, and turn organic into a powerful growth lever for the business.

Organic Growth Strategy & Execution

• Own StraighterLine’s organic growth strategy across Meta, TikTok, YouTube Shorts, LinkedIn, X, and emerging channels.
• Develop and manage the content calendar to capture product launches, campaigns, promotions, and cultural moments in real time.
• Align organic and paid strategies to maximize reach, engagement, and brand impact.
• Build influencer and partnership roadmaps aligned with business objectives and KPIs.
• Collaborate cross-functionally with Creative, PR, and Performance teams to amplify campaigns and support key markets.

Content Creation & Community Engagement

Influencer Marketing

Analytics & Optimization

Requirements

Must-Have Qualifications

Nice-to-Have Qualifications

Benefits

Our client's team members work every day knowing that they are helping learners on their path to employability and career success. They have an inclusive team that fosters collaboration, that trusts and communicates openly. Like their students, they are lifelong learners and strive for excellence in their work. They are committed to bringing innovative solutions to the field - your ideas will never go unheard. And, best of all, they love to celebrate each other's contributions and wins.

They also know how important a life outside of work is, and the support that employers can contribute.

Benefits Include :

Our client is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.