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Director, Digital Engagement
Director, Digital EngagementTruth Initiative • Washington, DC, US
Director, Digital Engagement

Director, Digital Engagement

Truth Initiative • Washington, DC, US
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JOB SUMMARY :

  • The Director, Digital Engagement is a member of Truth Initiative’s Marketing Department, a team which directs all marketing initiatives for the organization.

The Director is crucial in shaping a consistent and relevant online presence by managing a team responsible for breakthrough, socially engaging content, and as necessary, directing partner agencies and vendors as needed.  With a primary focus on the organization’s leading and proven-effective quitting resource, EX Program, the Director leads the creation and execution of strategies to improve audience and brand interactions across our key owned digital channels.  This role requires strong leadership, data analysis skills, and collaboration with other departments to align digital efforts with overall organizational goals.    DUTIES / RESPONSIBILITIES (

  • ESSENTIAL DUTIES) :
  • Create and implement comprehensive digital engagement and social media content strategies, including establishing KPIs and success benchmarks, to engage and grow audiences against our youth and young adult-facing owned social accounts and websites.
  • Lead  coordination of a cross-functional working group that brings together internal stakeholders to collaborate on  consistency, efficiency, and effectiveness of digital engagement strategies for all organizationally owned digital platforms.  Ensure the consistent delivery of effective brand content for all owned digital channels.
  • Partner with the analytics team to analyze social and web performance metrics (engagement, views, etc.), make real-time optimizations to meet or exceed success benchmarks, and report on content effectiveness within the marketing mix.
  • Monitor and identify trends and opportunities for brand innovation and growth within the social media landscape relevant to our youth and young adult audiences.   Build, mentor, and guide a team of digital engagement professionals, fostering collaboration and expertise.    Develop and manage budgets and vendors across various initiatives for owned channels.
  • REQUIRED QUALIFICATIONS :   The ideal candidate must have a bachelor's degree or relevant years of experience plus at least 8 years of related experience in the advertising, communications or marketing industry.
  • The individual should be savvy and detail-oriented with a deep understanding of digital channels who can provide not only the data analysis, but thought leadership focused on delivering the best ROI for ongoing programs.
  • The individual should have experience developing and measuring web and owned social content.
  • They must possess excellent communication skills, with the ability to work independently and efficiently on concurrent projects and with internal staff and outside partners / vendors.

    • Candidate must be able thrive in a fast-paced, collaborative team environment.     SPECIFIC SKILLS REQUIRED :

  • Working knowledge of Sprout Social, SimplyMeasured, or equivalent tools.  Individual must be able to manage multiple tasks simultaneously in a fast-paced, dynamic work environment.  Ability to manage projects throughout their entire life cycle in collaboration with internal and external team members.   Strong track record of creating social media campaigns that engage, inform and motivate actions that lead to behavior change.   Experience in content management, campaign optimization, and creative development.  Ability to analyze performance data and make recommendations on how to optimize content and channel strategies accordingly.   ADDITIONAL INFORMATION    This position is based in Washington, D.C. with a hybrid work schedule of three days in the office and two telework days.

    • COMPENSATION PACKAGE :

  • The salary range for this role is starting at $135,000-$140,000 on a national basis. Individual pay decisions are based on a number of factors, including but not limited to qualifications for the role, relevant work experience, skillset, internal equity, location, and certifications, consistent with applicable law. Salary is just one part of our total rewards package which additionally includes performance bonus for eligible roles, and competitive benefits.    Interested candidates should submit their cover letter and resume here OR mail application materials to : Human Resources Attn : Director, Digital Engagement 900 G Street, NW Fourth Floor Washington, DC  20001 Fax : (202) 204-5214 No telephone calls please.
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.
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