A company is looking for a Strategic Marketing Analyst to perform data analysis for strategic business decisions related to multimedia direct marketing campaigns.
Key Responsibilities
Conduct data mining and in-depth analysis of customer databases to identify key customer segments
Create quantitative measurement processes to ensure continuous improvement of marketing campaigns
Analyze campaign performance and make recommendations to enhance response and ROI
Required Qualifications
Bachelor's degree or equivalent
7 years of experience in web analytics and database marketing
Mastery level in Excel, Access, Snowflake, and data analysis
Proficiency in SQL and Python for database queries and data normalization
Experience with CRM systems, preferably Salesforce.com
Strategic Analyst • Reno, Nevada, United States