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Sr. Marketing Manager, Onboarding
Sr. Marketing Manager, OnboardingCricut • South Jordan, Utah, US
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Sr. Marketing Manager, Onboarding

Sr. Marketing Manager, Onboarding

Cricut • South Jordan, Utah, US
[job_card.30_days_ago]
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  • [job_card.full_time]
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Job Description

As the Senior Marketing Manager, Lifecycle, you’ll own the lifecycle of a new machine owner for the first 30 days after they plug in their new machine. You’ll use email, push, in‑app, SMS, and paid social channels to deliver timely personalized messages which drive education, creativity, and making. Your mission : accelerate machine adoption and maximize project output in the first 30 days to cultivate lasting user engagement.

What You’ll Do

  • Define the strategic framework + metrics for measuring our ability to bring users into the app and complete projects
  • Develop lifecycle campaigns across multiple channels (i.e. email, push, in-app ads, SMS) which excite, educate, and inspire the user to make
  • Work cross-functionally with engagement stakeholders, product leads, and UXR team to define opportunities and roadmap
  • Work cross-functionally with product, engineering, creative and digital marketing teams to build omni-channel journeys in Braze
  • Foster strong relationships with our data team to measure and optimize every touchpoint of the onboarding journey
  • Define sub-segments of onboarders to target with personalized journeys
  • Work cross-functionally with ML and AI teams to build personalized recommendations into different touchpoints within the user journey

Why Join Us

  • Be instrumental in shaping Cricut’s lifecycle marketing strategy, influencing millions of creative experiences.
  • Work cross-functionally—from product to analytics and creative—in a collaborative environment.
  • Own real, measurable growth in product usage, retention, and long‑term mobile engagement.

    • Qualifications

  • 5+ years working in data analytics, product, or strategy
  • 3+ years working in a consumer lifecycle marketing role (mobile app / tech focus preferred but not required)
  • Proficient in marketing automation tools (Braze preferred, but not required)
  • Experience with A / B testing and experimentation
  • Cross-functional leader with a track record of leveraging data to drive business growth
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    Sr Manager Marketing • South Jordan, Utah, US

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