Digital Marketing Manager, Fire TV Brand & Integrated Marketing

The Brand & Integrated Marketing (BIM) team is seeking a Digital Marketing Manager to drive strategic marketing initiatives across Fire TV's owned digital channels. This role will have program ownership of our global email marketing program, manage the Fire TV blog as a key content marketing channel, and collaborate cross-functionally with internal teams to develop and execute marketing strategies that drive business outcomes for the Fire TV storefront website.

Key job responsibilities
- Own strategy, execution, and optimization of Fire TV's global email marketing program

- Develop email segmentation strategies and personalization approaches to improve customer engagement and conversion

- Manage email calendar, campaign planning, and cross-functional stakeholder alignment

- Track and report on email performance metrics, conducting A/B testing to continuously improve results

- Serve as the primary owner of the Fire TV blog, developing content strategy that aligns with broader marketing objectives

- Measure blog performance and iterate on content strategy based on engagement metrics and business impact

- Partner with internal stakeholders and teams to develop marketing strategies that drive business outcomes for the Fire TV storefront recommendations
- Support cross-functional initiatives that enhance the customer experience and drive conversion on the storefront


A day in the life
As a member of the Fire TV Brand & Integrated Marketing team, your day balances strategic planning with hands-on execution. You're constantly connecting dots between email, blog, and website - ensuring Fire TV's owned channels work cohesively to drive customer engagement and business results across global markets.

About the team
The Brand & Integrated Marketing (BIM) team brings Fire TV to life through creative campaigns, owned channels, and strategic partnerships. We're a collaborative, fast-paced team that loves turning big ideas into measurable impact. We connect customers with the content and features they'll love, and have fun doing it.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels

PREFERRED QUALIFICATIONS

- Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers.