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Vice President of Sales
Vice President of SalesDeschutes Brewery • Bend, OR, US
Vice President of Sales

Vice President of Sales

Deschutes Brewery • Bend, OR, US
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  • [job_card.full_time]
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Job Description

Job Description

Founded in 1988 in Bend, Oregon, Deschutes Brewery has been pushing the craft beer movement forward for more than three decades. Today, we're proud to be the 6th largest independent craft brewery in the United States, with a reputation built on innovation, quality, and a whole lot of passion for producing a great product. Deschutes continues to grow, with a footprint in all 50 states one of the fastest growing non-alcoholic portfolio's in the country. We've also partnered with brands including Patagonia Provisions, Boneyard Beer and PartyBomb, a new-to-world flavored malt beverage. From hop-forward classics to creative seasonal releases, award winning non-alcoholic beers to flavor forward malt beverages, we're driven by one simple goal: brew damn tasty beverages that bring people together. If you're looking to do meaningful work with people who care deeply about their craft -and know how to have fun along the way- Deschutes Brewery is a place where you can grow and make an impact.

The Vice President of Sales will oversee Deschutes Brewery's sales team and distributor network. This position is responsible for delivering on the company's sales goals through effective business planning, team leadership, distributor execution, national accounts execution, customer relationship management and budget management. The VP of Sales is responsible for delivering results and managing the overall performance of the sales and national accounts team. Preference will be given to those currently residing in Bend, OR, or who are willing to relocate. Applications will only be considered for candidates living in Oregon, Washington, California, Arizona, or Nevada.

Essential Functions & Responsibilities:

  • Leads the development and implementation of sales and national accounts strategies, objectives and key performance indicators, and tactics that support Deschutes Brewery brands, the business, and the overall financial and strategic company goals.
  • Builds and develops a high performing sales and national accounts team. Manages the sales team overall performance, defines expectations and key performance indications, and monitors progress.
  • Builds successful partnerships with distributors and retailers, adding more value than competitors through the contributions of people, systems, brands and brand support tools.
  • Conducts sales reviews within each assigned sales division to address market-specific tactics, key performance indicators, goal setting, forecasts, and supports the achievement of business priorities across the sales divisions.
  • Develops and maintains the highest quality standards of retail executions and national accounts programming.
  • Develops and implements effective sale plans and programs to drive growth, generate revenue, and increase market share.
  • Ensures quality of brand mix, inventory, size mix and market pricing are set to drive short- and long-term growth and profitability.
  • Identifies and adapts to changes in the craft beer and beverage category and evaluates and adjusts strategic objectives accordingly.
  • Establishes and maintains strategic relationships with distributors and key accounts.
  • Collaborates with the marketing leadership team to develop innovative sales programming and pricing strategies, build distributor and retailer share of mind, and discover valuable insights on emerging consumer trends.
  • Manages budgets to ensure dollars are allocated and spent efficiently and effectively within budgetary parameters; responsible for maintaining these budgets throughout the year, balancing expenditures against volume and profitability expectations.
  • Monitors business and brand health performance using internal and external data resources to identify opportunities to drive both brand development and volume performance.
  • Provides creative, strategic and fiscally responsible leadership that aligns with the achievement of Deschutes Brewery's strategic goals.
  • Serves on the Senior Leadership Team, Strategic Planning Team and is responsible for keeping key stakeholders informed of the sales results on a weekly basis.
  • Attends conventions, conferences, and events; may act as spokesperson for the brewery.
  • Complies with Deschutes Brewery safety practices, policies and procedures and actively promotes safe work practices.
  • Supports an inclusive and equitable workplace and follow all Deschutes Brewery practices, policies, and procedures to ensure a respectful and welcoming work environment for all.
  • Performs other duties as assigned.

Required Education, Experience & Attributes:

  • Bachelor's degree in business, marketing, finance, or related field.
  • 10+ years of progressive experience in sales within consumer products or beverage/alcohol industry.
  • 5+ years of experience leading a national sales team in the alcohol industry.
  • Previous CPG experience including retail, key account management and distributor management.
  • Strong analytical skills- ability to decipher data in ways that allows for identification of gaps and strategies, determines potential solutions and communicate action plans to the team.
  • Proven ability to create and lead high-performing sales teams.
  • Extensive budget and project management experience.
  • Demonstrated ability to set and exceed aggressive goals.
  • Outstanding verbal, written, presentation and influencing skills.
  • Must possess a valid driver's license.

Preferred Education, Experience & Attributes:

  • MBA preferred.

Physical Requirements & Working Conditions:

  • Ability to travel frequently as needed for the business.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don't believe you meet every one of our qualifications described. If you are unsure whether you meet the qualifications of this position, or how this would be determined, please feel free to contact HR@deschutesbrewery.com to discuss your application.



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