Intern : Web Experience

Build the Future with Us —  EquipmentShare is Hiring an Intern : Web Experience

At EquipmentShare, we’re not just filling a role — we’re assembling the best team on the planet to build something that’s never been built before . We’re on a mission to transform an industry that’s been stuck in the past by empowering contractors and communities through innovative technology, real-time support, and a team that truly cares.

EquipmentShare is searching for a student intern to join the team at our Home Office in Columbia, MO for the SPRING of 2026.

Salary range : $18-20 / hr. Factors including past experience and location may affect final compensation rate.

Primary Responsibilities

• Conduct keyword and competitor research to identify opportunities for organic traffic growth.
• Support implementation of on-page SEO improvements such as title tags, meta descriptions, and content structure.
• Monitor key SEO metrics (clicks, impressions, CTR, ranking positions) using tools like Google Search Console, Google Analytics, and ahrefs.
• Prepare reports summarizing insights and recommendations for the Web Experience team.
• Help monitor Google Ads performance and compare paid vs. organic trends.
• Identify content or landing page improvements that could increase conversion rates from both paid and organic channels.
• Participate in UX and usability research to understand how users engage with the EquipmentShare website.
• Assist in documenting user feedback, page behavior data, and A / B testing outcomes.
• Help the design and development teams ensure new pages or features meet quality and accessibility standards.
• Contribute to creating user flow diagrams or content improvement recommendations based on research.
• Develop a foundational understanding of EquipmentShare’s rental process — from discovery through checkout and post-rental support.
• Audit pages that contribute to the rental funnel (, location finder, equipment pages, forms) and identify friction points.
• Coordinate with marketing and customer service teams to ensure that rental information is accurate, consistent, and easy to find.
• Track performance of local pages and location directories as part of the company’s local SEO strategy.
• Assist with performance tracking dashboards in Looker or
• Prepare weekly summaries highlighting SEO improvements, paid traffic performance, and UX testing updates.
• Research emerging trends in SEO, UX, and conversion rate optimization to bring new ideas to the team.
• Support documentation of web optimization processes and update Notion or shared repositories for knowledge management.

Why EquipmentShare?

EquipmentShare interns have the opportunity to enjoy many perks while working at our Home Office, including :

Perks & Benefits

About You

Our mission to change an industry is not easily achieved. That’s why we look for students who are up for the challenge to join our internship program. In turn, our interns have countless opportunities to make a tangible difference in an industry that’s long been resistant to change.

You will be expected to work within the hours of Monday - Friday 7 : 30am - 4 : 30pm.

What You're Working With

A Workplace For All

At EquipmentShare, we believe the best solutions come from a team that reflects the world around us. Our initiative — A Workplace For All — is rooted in the belief that we must work together to solve some of the toughest problems in construction. That means attracting, developing, and retaining great people from all walks of life.

We value different backgrounds, talents, and perspectives. We want you to feel like you belong here — because you do.

EquipmentShare is an EOE M / F / D / V.