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Loyalty Program Manager
Loyalty Program ManagerYesway • Fort Worth, TX, US
Loyalty Program Manager

Loyalty Program Manager

Yesway • Fort Worth, TX, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Loyalty Program Manager

Yesway, founded in 2015 and headquartered in Fort Worth, Texas, is an award-winning convenience store operator with 444 locations across nine Midwestern and Southwestern states. Known for its iconic food service, highlighted by the beloved Allsup's deep-fried burrito, Yesway offers a broad selection of grocery items and private-label products. With a focus on customer satisfaction, strategic acquisitions, and new store development, Yesway is recognized as one of the leading convenience retailers in the U.S.

Key Responsibilities

  • Lead daily execution of loyalty program operationsincluding promotional setup, legal compliance, customer service, digital platforms, and training.
  • Collaborate with store operations to enhance implementation at the retail level.
  • Develop and manage bi-monthly sales plan offers, loyalty-driven promotions, and rewards catalog selections.
  • Oversee the employee loyalty tier with tailored offers and communications.
  • Manage email marketing campaignscopywriting, content creation, and database segmentation.
  • Partner with category managers and vendors to drive program support and promotional tie-ins.
  • Integrate loyalty efforts with social media to drive acquisition.
  • Analyze program performance and customer data to refine segmentation, optimize campaigns, and maximize ROI.
  • Conduct store visits (~25% travel) to ensure strong program execution.
  • Support marketing initiatives to promote loyalty across in-store and media channels.
  • Track competitive trends and implement best-in-class loyalty strategies.
  • Use insights and RFM analysis to create targeted communications and engagement strategies.

Qualifications

  • Bachelor's degree in marketing, Business, related field, or equivalent experience.
  • 5+ years in B2C / B2B marketing or advertising.
  • 5+ years in CRM / loyalty marketing and / or database analysis preferred.
  • Strong analytical skills and proficiency with BI tools and Excel.
  • Data-driven decision-maker with a solid understanding of marketing principles.

    • Preferred Skills

  • Cross-functional collaboration and project management.
  • Effective communicator with strong writing skills.
  • Creative and strategic thinker with a bias for execution.
  • Thrives in fast-paced environments and meets tight deadlines.
  • Strong attention to detail and results orientation.

    • Benefits

  • Medical
  • Dental
  • Vision
  • Company Paid Life Insurance
  • Health Savings Account
  • Flexible Savings Account
  • Company Paid Short- & Long-Term Disability
  • Employee Assistance Program
  • 401K with Company Match
  • Paid Vacation
  • Paid Sick Time
  • Paid Holidays
  • Voluntary Supplemental
  • Life Insurance
  • Disability
  • Critical Illness
  • Hospital Indemnity
  • Accident Coverage
  • Pet Care Plan
  • Legal Insurance

    • Yesway is proud to be an Equal Opportunity Employer.

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