Product Marketing Manager

Product Marketing Manager

Blend is a diverse team of problem solvers who believe that the world's financial resources should be more accessible. Our cloud banking platform is used by Wells Fargo, U.S. Bank, and over 330 other financial services firms to acquire more customers, increase productivity, and deliver end-to-end digital experiences. Our software enables our customers to process an average of more than $5 billion in loans per day, making it possible for consumers to reach their financial goals faster and lead better lives. Come do work that matters.

We're looking for an experienced Product Marketing Manager to lead go-to-market strategy for multiple Consumer Banking products and help craft the direction of the Consumer Banking business as a whole. These products include personal loans, auto loans, credit cards, deposit accounts, and home equity lines of credit, in addition to key underlying services like decisioning, identity, and fulfillment. Product Marketing responsibilities include both outbound positioning, messaging, pricing / packaging, launch management, and sales enablement, as well as inbound assessment of customer, market, and competitive dynamics to support product teams in defining product strategy.

You will be joining a team of highly collaborative, self-starters, always interested in learning, innovating, and continuously improving. Experience in B2B SaaS product marketing is required.

How You'll Contribute :

• Lead cross-functional, go-to-market initiatives for multiple products and initiatives; assess and optimize for greatest efficacy
• Partner with product management to develop product vision, positioning and messaging, value propositions, points of differentiation, market opportunity analysis, and customer proof points
• Partner with brand, field, and account-based marketing teams to design campaigns and scale the efficacy of the marketing programs that support your products
• Develop content to drive successful product launches and feature adoption activities, including thought leadership, roadmap presentations, marketing collateral, and internal enablement
• Lead competitive intelligence for your products, and develop compelling competitive positioning in an evolving market
• Develop and continuously iterate on the body of knowledge around buyer personas : who they are, how they buy, and their key buying criteria. Apply this knowledge to provide direct support for sales on high-value opportunities
• Collaborate with Finance to develop and iterate on a pricing / packaging strategy to drive business objectives (from maximizing revenue to capturing market share)

Who You Are :

To comply with local legislation, as well as to provide greater transparency to candidates, we share base pay ranges on all job postings regardless of desired hiring location. For full time hires, the hiring base pay range for this position is between $142,000 - $167,000. The stated base pay range would generally increase 10% for candidates in CA / NY and be reduced 5% for candidates outside of CO, IL, MA, TX, VA, WA, and DC. Beyond base pay, Blend benefits and perks are described below.

Final base pay offer amounts will vary depending on multiple factors, including but not limited to function, level, geographic location, job related knowledge, skills, and experience. Base pay will be adjusted for part-time roles to reflect scheduled hours.

Benefits and Perks :