Senior Marketing Manager

At Kuali, we build amazing software for higher education. We help our customers — colleges & universities — focus on providing a fantastic education to students by decreasing their administrative costs. We work in a competitive space, ripe for innovation, with users ready to be delighted. We were named to the TIME Magazine World’s Top EdTech Companies 2024 list, in the top 40 of U.S. companies.

Our Culture

As a company, we are guided by our cultural values. Kuali learns from and teaches each other, practices transparency and empathy, delights in delivering value to our customers, and wins. We have embraced distributed work for years; many employees work remotely across the U.S., from Massachusetts to Seattle, while others collaborate in person at our office locations. Some roles are fully remote, while others are based in‑office or hybrid, depending on team needs. Wherever and however you work, we want you to thrive.

Why Join Us?

You’ll get to work with some truly amazing people at a fast-growing, design‑centric EdTech startup with exceptional benefits. Our work matters — we’re helping our customers improve the quality of education. You’ll have a significant impact on what we do and how we do it because we are an empowered group of entrepreneurs.

Position: Senior Marketing Manager

Location: Remote

Job Id: 208

# of Openings: 1

About the Role

We’re looking for a Senior Marketing Manager who is a true full‑stack marketer—someone who can think strategically, execute independently, and manage every part of our marketing engine for the Kuali Academic Operations suite.

As Senior Marketing Manager, you will own the complete marketing lifecycle: develop positioning and messaging, write website copy, produce content, run email and ad campaigns, build ABM programs, host webinars, manage PR opportunities, and support sales enablement. This role combines product marketing and demand generation, requiring an individual who is energized by both strategy and hands‑on execution.

You will collaborate closely with Product, Sales, and Customer Success, while serving as the primary marketing owner for Academic Ops. Your work will have a direct impact on brand perception, the sales pipeline, and customer engagement. This role is fully remote.

What You’ll Be Responsible For

Core Responsibilities

• Develop clear, differentiated messaging for the Academic Ops suite
• Write website copy, product pages, and value‑proposition language
• Create narratives that resonate with higher‑ed administrators and leaders

Content & Campaign Execution

• Produce compelling content: blogs, guides, email sequences, one‑pagers, decks, video scripts, and more
• Build and run email campaigns, nurture programs, and multi‑touch funnels
• Develop targeted Account‑Based Marketing (ABM) programs

Digital & Demand Generation

• Plan and manage digital advertising campaigns across relevant channels
• Optimize ad performance, landing pages, and conversion paths
• Measure and report on campaign results and ROI

Events, Webinars & Product Launches

• Host or co‑host webinars, virtual events, and product‑related sessions
• Plan and execute product and feature launches
• Create sales enablement materials and competitive positioning
• Collaborate with Sales on ideal customer profiles and go‑to‑market alignment
• Support Customer Success with messaging and content as needed

Communication & PR

• Identify and support PR or thought leadership opportunities
• Ensure consistent, values‑aligned brand presence across platforms

About You

• You align with Kuali’s values: curiosity, openness, accountability, humility, and a commitment to amazing experiences
• You are a full‑stack marketer with both strategic thinking and hands‑on execution skills
• You’re a resourceful self‑starter who can take a broad vision and translate it into coordinated, high‑quality deliverables
• You communicate clearly and build trust quickly across teams
• You handle shifting priorities and fast‑changing situations with resilience
• You thrive in a remote environment and know how to create connections across distributed teams
• You’re comfortable being the “doer of last resort” when needed
• You’ve owned multi‑channel campaigns in resource‑constrained environments where outcomes mattered more than ego

Required Qualifications

• 5+ years of marketing experience in product marketing, content marketing, go‑to‑market, or similar roles at a B2B SaaS company
• Proficiency with HubSpot
• Experience with Google Workspace , Slack , and Zoom
• Demonstrated ability to lead marketing initiatives across strategy, content, campaigns, and analytics
• Strong written and verbal communication skills, with experience producing customer‑facing content

Desired Qualifications

• 5+ years working in or with higher education administration
• Opportunity to work with smart, passionate people to build a high‑growth, highly profitable SaaS company
• Flexible remote work with no expectation of returning to an office setting
• A truly exceptional benefits package, including 100% company‑paid medical and dental insurance
• 100% 401(k) matching up to 4%
• Paid maternity/parental leave
• Flexible PTO—no accrual limits, no “use it or lose it.” Just work with your manager to make sure the team’s covered, and take the time you need to recharge.
• Encouragement and support for ongoing learning and skill development
• Recognition platform to celebrate contributions with meaningful incentives
• Company retreats to connect, recharge, and collaborate

Kuali does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in the provision of employment opportunities and benefits.

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