Global marketing lead (New York)

Global Marketing Lead Healthtech & Wellbeing

Physitrack is on a mission to elevate the worlds wellbeing through digital health and employee wellbeing platforms. With customers in 187 countries and a diverse team across 14 nations, were transforming how healthcare and wellbeing are delivered and experienced.

Were hiring a Global Marketing Lead to accelerate growth across our Healthtech and Employee Wellbeing divisions. Based in our New York office (5 days in-office), youll define ICPs, run high-impact campaigns, and collaborate with Sales and Product to build a predictable, scalable pipeline. Youll work closely with the CEO and Co-Founder in New York as well as the wider leadership team, giving you significant opportunity for growth, impact, and visibility.

This is a strategic, hands-on role ideal for a commercially minded, data-driven marketer who thrives in a fast-paced, mission-led environment.

Youre a strategic B2B marketer who blends creative storytelling with commercial rigour. You know how to build campaigns that move the needle from ICP definition and positioning to lead generation and sales enablement.

You bring :

• 5+ years of B2B marketing experience (healthtech or wellbeing preferred)
• Proven success in driving MQL / SQL pipeline and demonstrating ROI
• Hands-on experience with ABM, paid media, and content-driven demand generation
• Experience working with Sales, Product, and Customer Success in high-growth environments
• Familiarity with regulated or complex audiences (clinical, HR, insurance)
• A holistic marketing mindset, balancing strategy, execution, and optimisation

Physitrack is scaling globally across Healthtech and Employee Wellbeing. We need a commercially minded, content-led marketing leader to fuel qualified demand and strengthen our brand presence in key markets.

Youll shape our go-to-market strategy across two strategic buyer groups :

Healthtech / Clinical buyers : EHR vendors, MSK providers, payers, IT teams

Employee Wellbeing buyers : HR leaders, benefits brokers, and enterprise buyers

What youll do :

Strategy & positioning :

Define ICPs, buyer committees, and value propositions for both verticals

Build segmentation, pain point analysis, and insight-led positioning

Demand generation :

Design and execute multi-channel campaigns (search, paid social, ABM, events, brokers, etc.)

Leverage AI-driven initiatives to improve efficiency and outcomes

Continuously test, measure, and optimise campaign performance

Content & evidence :

Lead a full-funnel content engine : case studies, clinician-led webinars, ROI stories

Develop an evidence library supporting both acquisition and expansion

Sales & partner enablement :

Create sales decks, broker toolkits, battle cards, and objection-handling assets

Partner with Sales and Customer Success to co-build campaigns and enable conversion

Website & conversion optimisation :

Optimise landing pages and run A / B tests to improve conversion

Develop and test CRO hypotheses based on performance data

Analytics & performance :

Build and manage funnel dashboards in HubSpot, GA4, and Webflow

Track key performance metrics : CAC payback, content effectiveness, segment conversion

Partnership & co-marketing :

Collaborate with EHRs, insurers, and brokers on co-branded campaigns

Coordinate joint webinars, guides, and case studies

Brand & thought leadership :

Elevate our positioning as a thought leader in preventative health and wellbeing

Ensure messaging is inclusive, evidence-based, and compliant

Bonus points :

Experience with NHS, private payers, or clinical procurement

Understanding of broker channels or benefits consultants

Experience with embedded UI / API or EHR integrations

Skilled in webinar production or event marketing

Experience marketing multiple products or business lines

Tools youll use : HubSpot, Salesforce

GA4, Webflow, heatmapping and analytics tools

LinkedIn Campaign Manager, paid media platforms, ABM and intent tools

Webinar tools (Zoom, Demio, etc.)

Why youll love working here :

Mission-led company with measurable global impact

Entrepreneurial culture that values ownership, experimentation, and innovation

Global exposure collaborate with teams and clients across continents

Healthcare, 401k contribution, 20 days PTO, paid sick leave

Strong in-office culture and close connection with the CEO and Co-Founder

How to apply : If this sounds like the perfect next step in your career, please submit your CV for review.

Physitrack PLC is an equal opportunity employer that values diversity. All employment decisions are based on qualifications, merit, and business need.