Strategy Manager (Influencer Marketing)

Strategy Manager (Influencer Marketing)

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We're driven to push boundaries and think beyond today to deliver strategies, and we're just getting started.

While we continuously exceed our goals, we need your help our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

This role is a strategic leadership position responsible for developing and executing impactful marketing strategies, primarily within the influencer marketing space. The ideal candidate will possess a strong background in agency or in-house marketing, with proven experience in proposal development, campaign management, and team leadership. This individual will be adept at translating data into actionable insights, collaborating effectively with internal and external stakeholders, and driving high-quality outputs within a fast-paced environment. Excellent communication, organizational skills, and a deep understanding of the digital landscape are essential for success in this role.

What You'll Do Here :

• Developing integrated strategies for potential and existing clients, collaborating with executives and senior leadership.
• Overseeing proposal development : identifying gaps, refining structure and flow, streamlining content, and ensuring inclusion of key elements.
• Developing and implementing methods and frameworks to enhance the team's strategic thinking and content creation.
• Leading collaborative work sessions, synthesizing output, and presenting confidently internally and externally.
• Translating data (qualitative and quantitative) into actionable strategies, identifying research gaps.
• Ensuring internal alignment and rallying stakeholders behind strategic recommendations.
• Providing strategic leadership, introducing relevant processes, tools, and training.
• Leading creative brainstorms with stakeholders and clients.
• Managing the Strategy team : including hiring, onboarding, training, workflow planning, project coordination (including RFPs), and day-to-day management.
• Maintaining up-to-date proposal templates, asset banks, and a database of proposals and projects.
• Fostering a positive team culture, providing counsel, and overseeing work quality and client transitions.
• Sharing learnings, best practices, and industry insights.
• Guiding decision-making and providing counsel to internal and external stakeholders, including ELT.
• Promoting innovation by sharing new tools, processes, and industry news.
• Overseeing timelines and guiding multiple projects and departments.
• Interpreting RFPs and delegating tasks effectively.
• Continuously seeking process efficiencies.

You'll Need to Have :

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.