Product Lead, Activation & Onboarding

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.85B+ from the world’s top investors — including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock — and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

At Rippling, Product is central to how we build, scale, and deliver value to our customers. We are entering a pivotal new phase of growth—and product-led growth (PLG) will be a critical lever in accelerating Rippling’s next chapter.

As we enter our next chapter of growth, delivering a seamless, guided, and high-conversion onboarding journey is one of the company’s most important initiatives.

As the Product Lead for Onboarding, Activation, and Growth Infrastructure, you will own the front door to Rippling—defining how companies discover value, reach their “aha moment,” and build the foundation for long-term success. You will architect the core onboarding systems, top-of-funnel components, and experimentation infrastructure that power activation across all Rippling products. You will also serve as both the quality bar and the enabler for onboarding—from fully self-serve flows to IM-assisted and white-glove enterprise implementations—ensuring every product team can onboard customers efficiently while maintaining consistency and scalability.

This role sits at the intersection of product, platform, and growth. You will partner deeply with Engineering, Design, Data, and GTM teams to design the shared components, SDKs, and infrastructure that enable every product team to build high-quality onboarding and activation experiences. Your work will directly shape Rippling’s PLG motion and serve millions of users as we scale globally.

What you will do

• You will own the end-to-end company onboarding and activation experience, ensuring every new customer achieves rapid, high-quality time-to-value.
• You will define and build standardized top-of-funnel components that scale across Rippling’s product ecosystem.
• You will design and maintain the product onboarding SDK, enabling every Rippling product to build consistent, high-quality onboarding experiences across new company onboarding, cross-sell adoption, self-serve PLG flows, and service-led implementations.
• You will own and reinvent the foundational onboarding flows for companies of every size—building an AI-native experience that evolves for fast-growing startups to global enterprises across every industry.
• You will integrate Rippling onboarding with external project management tools, enabling coordinated implementation workflows for more complex customers.
• You will own Rippling’s growth infrastructure, including event tracking, lifecycle data, experimentation systems, and analytics tooling.
• You will define the infrastructure that connects onboarding and activation to GTM systems, including SFDC event emission, two-way synchronization, and sales insights.
• You will collaborate cross-functionally with product teams to ensure consistent activation patterns across the platform, driving measurable increases in onboarding completion, activation, and expansion.

What you will need

About the team

The Core Experiences team builds the foundational, cross-product systems that power Rippling’s unified workforce platform. We are responsible for the critical surfaces and user journeys that every customer interacts with—ensuring that Rippling delivers a world-class experience for both local SMBs and large multinational corporations.

Core Experiences plays a central role in shaping how users navigate and unlock value across Rippling’s rapidly expanding suite of products. Our work has been instrumental in Rippling’s evolution from a sales-led single product startup into a global, multi-product platform used by tens of thousands of businesses—and this next phase of PLG will accelerate that trajectory even further.

If you don't necessarily meet all of these requirements, we still encourage you to apply. Skills transfer in unexpected ways, and diverse perspectives often lead to the most innovative solutions.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is :

144,000 - 252,000 USD per year(US Tier 1)

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