Account-Based Marketing Manager

A company is looking for an ABM Manager to drive engagement and pipeline within key customer and prospect accounts.

Key Responsibilities

Lead and execute account-based marketing strategies, including personalized programs and multi-channel account journeys

Collaborate with sales and marketing teams to align strategies with business objectives and ensure effective campaign execution

Measure and optimize ABM performance through data analysis and continuous refinement of targeting strategies

Required Qualifications

5-7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company

Proven ability to build and execute successful ABM programs that drive measurable outcomes

Hands-on expertise with tools such as Demandbase, Marketo, Salesforce, Outreach, and Tableau

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Analytical mindset with the ability to interpret data and communicate insights effectively