Salesforce Marketing Automation Specialist

Salesforce Marketing Automation Specialist

Location : Burlington NC or Durham NC (Hybrid : 3 days onsite 2 days remote)

At Labcorp were driven by a mission to improve health and improve lives. As a global life sciences and healthcare company we harness science for human goodbecause everything we do has the potential to change lives.

Were seeking a Salesforce Marketing Automation Specialist to join our dynamic team in North Carolina. If youre an expert in email marketing with deep experience in Salesforce Marketing Cloud this could be the perfect opportunity for you.

Note : This is a hybrid role requiring in-office collaboration 3 days per week. Remote work is permitted up to 2 days weekly once fully onboarded. 100% remote candidates will not be considered.

Key Responsibilities

Execute timely error-free email and SMS campaigns using Email Studio Mobile Studio Journey Builder and Automation Studio.

Configure complex Data Cloud audiences and data extensions across multiple consumer health brands.

Act as a subject matter expert collaborating with cross-functional teams (marketing creative analytics IT legal agencies) to align execution with strategic goals.

Lead QA and testing efforts across campaigns integrations and new features to ensure flawless delivery and compliance.

Develop strategic playbooks for A / B testing dynamic content (AMPScript) AI personalization (Einstein) and advanced reporting.

Monitor campaign KPIs and recommend optimizations to improve engagement deliverability and feature adoption.

Support onboarding and integration of newly acquired brands into the Marketing Cloud ecosystem.

Train internal teams through workshops documentation and best-practice sessions.

Ensure all campaigns meet HIPAA CAN-SPAM GDPR and accessibility standards.

Explore and pilot emerging AI / ML tools to enhance personalization and efficiency.

Minimum Qualifications

5 years of hands-on experience with Salesforce Marketing Cloud (Email Studio Automation Studio Journey Builder).

Bachelors degree in Marketing Business Communications Computer Science Information Systems or related field.

Preferred Qualifications

Salesforce Marketing Cloud Email Specialist certification (required).

Additional certifications a plus : Salesforce Certified AI Associate Marketing Cloud Consultant Developer Data Cloud.

Strong grasp of email marketing strategy automation best practices deliverability and reporting.

Experience in healthcare marketing or regulated data environments.

Proven success supporting marketing integrations during acquisitions.

Experience with cross-channel campaigns (email SMS social push).

Familiarity with API integrations and data workflows.

Skills & Competencies

Proficiency in AMPScript SQL / SSJS and Mobile Studio.

Strong communication collaboration and project management skills.

Ability to translate business goals into scalable automation solutions.

High attention to detail and commitment to QA in regulated environments.

Skilled at managing multiple projects in a fast-paced agency-style setting.

Knowledge of deliverability tools (e.g. Everest ReturnPath 250ok) is a plus.

Benefits : Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including : Medical Dental Vision Life STD / LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase Plan. Casual PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan more detailed information please click here .

Labcorp is proud to be an Equal Opportunity Employer :

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. A dditionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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Required Experience :

IC

Key Skills

Controlling Experience,Distributed Control Systems,Pardot,Crystal Reports,Marketing Automation,Salesforce Marketing Cloud,Warehouse Management,HubSpot,Responsys,Email Marketing,Leadership Experience,Programmable Logic Controllers

Employment Type : Full-Time

Experience : years

Vacancy : 1