Senior Director II, Integrated Marketing - East

Senior Director, Integrated Marketing East

Location : Atlanta, Georgia or East Region, USA

The Senior Director, Integrated Marketing East provides strategic leadership for the development and execution of all market activation programs and actions within assigned brands, geographies and / or channels, analyzing and translating brand plans into effective market activation. This role partners with key internal and external stakeholders to maximize market activation, driving successful activation and implementation of programs and initiatives to achieve targeted value and growth objectives.

Focus, Scope, & Impact :

Leads a team of regional integrated marketers focused on assets and franchise relationships

Represents the Category OU platforms / programming / innovation in Governance Routines at region and aligning bottlers & customers to support the plans

Responsible for assessing and analyzing consumer insights and passions, as well as leveraging industry intel and knowledge to create core marketing strategies to drive revenue growth and enable OU's achieve business plan

Enhances commercial priorities with compelling sales and marketing platforms within the regions (by bottler by market) amplifying the national plans with the local marketing assets

Responsible for activating local market assets and engaging in the Collaborative Business Planning process creating key strategies that reinforce The Coca-Cola Partner Commitment with those partners

Leads regional customer marketing with our larger regional retail customers within the region supporting their core strategies via the Collaborative Business Plan

Collaborate with Creative Operations to deliver regional and customer creative marketing content

Key focus is on long term (3-5 year) brand preference building, increasing our per cap consumption and revenue and creating long term, winning strategic plans with our bottlers and customers

Key Success Parameters :

Education

Minimum Required : Bachelor's degree

Preferred Level : MBA or other graduate degree

Experience

Minimum Required :

5 or more years of experience, preferably in the consumer goods / beverages industry or sports business

People leadership / management - specifically, experience leading others and / or cross-functional teams

General Management Mindset

Strong insights ability and analytical thinking

Strategic thinking and selling capabilities

Effective communicator and inspirational abilities

Customer and Regional (local market) Marketing Experience

Shopper Insights, Partnership Management, Annual Planning, Sustainability

Preferred Level :

10-12 years of experience, preferably in the consumer goods / beverages industry or sports business

Significant Marketing Partnership Experience

Strong customer marketing and business analytics

Sports Marketing Experience

Financial Management Experience

Experience working with physically based marketing assets

Pay Range : $211,000 - $238,400

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and / or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage : 50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.