Email Marketing Manager

Job Title: Email Marketing Manager

Department: Marketing

Reports to: Director, Digital Marketing and CRM

Status: Fully Onsite | Full-Time, Exempt

Summary of Duties and Responsibilities

The Email Marketing Manager is responsible for managing the day-to-day strategy and execution for sales communication to The Smith Center database to drive institutional objectives, show marketing, brand awareness, and customer retention. Reporting to the Director, Digital Marketing and CRM, this position develops, implements tracks, and optimizes all database communication. This digital expert needs a robust understanding of space and its trends and can implement best practices to yield measurable results.

Essential Duties and Responsibilities

Content Creation and Customer Relationship Management (CRM)

• Provide art and copy direction for email communication, leverage existing email templates, create new designs as needed, manage library of templates.
• Oversee creation, scheduling, and production of regular email marketing campaigns by working cross departmentally, making revisions, and gaining approvals as appropriate.
• Proof all communication completely for messaging and functionality and act as the final check point on database communication across a variety of channels.
• Establish and enforce design standards for email and database communication, strengthening the Smith Center voice and improving the reputation among targeted customer database segments.
• Pull lists from CRM as needed to verify and proof data.
• Builds and tests automations for functionality and messaging in collaboration with Director, Digital Marketing and CRM.

Strategy

• Drive strategy and implementation of individual show marketing communication planning, maximizing ticket sales
• Maintain and plan communication calendar, including segmentation recommendations.
• Develop an SMS strategy to build SMS database, track sales, and improve existing processes.
• Grow email list and number of genres tagged to accounts in database for better targeting.
• Work closely with other marketing department team members to develop and analyze ongoing reports which yield qualitative and quantitative trends.
• Manage deliverability tools and monitoring to ensure best practices and email penetration.

Relationship and Tools

• Own the email-service-provider (ESP) relationship, maximizing the platform, automation opportunities and troubleshooting, acting as The Smith Center’s “super user” with Prospect 2/Active Campaign.
• Maintain continuing knowledge of best practices as a digital communication resource across a variety of channels, including email, SMS, etc.
• Stay current with other performing arts organizations and drive improvements for best practices in innovation and technology for database communication.

Other

• As needed: Updates the website on a timely basis. Serves as backup for event creation on Smith Center website utilizing CMS platform Umbraco and Tessitura.
• Perform other duties as assigned within the scope of the position.

Required Education, and Experience

• Bachelor’s degree in marketing or communications.
• Five or more years of experience in direct marketing and communications to include creation of emails, email deployment, and mailing list segmentation.
• Five years of management experience over CRM digital teams and/or organizational CRM digital strategy, programming, and budgeting.
• Strong Proficiency in email service provider platform such as Active Campaign.
• Administrative experience with a customer database, ex: Tessitura.
• E-mail design and layout experience to maximize patron response and communication effectiveness.
• Knowledge of performing arts and entertainment industry a plus.
• Strong project management experience.
• Knowledge and appreciation of the performing arts and the mission of The Smith Center.

Required Skills & Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are general guidelines based on the minimum experience, knowledge, skill, and or ability required. Individual abilities may result in some deviation from these guidelines. To perform effectively in this position, the incumbent must have:

• Excellent written and verbal communication skills, with the ability to present findings clearly and collaborate across marketing and ticketing teams.
• Highly organized with strong time management skills and the ability to balance multiple priorities, projects, and deadlines in a dynamic, fast-paced environment.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets and translate insights into actionable strategies.
• Detail-oriented self-starter with the ability to work both independently and collaboratively to achieve departmental and organizational goals.
• Excellent critical reasoning and decision-making skills.
• Ability to create mailing lists and run reports with multiple variables.
• Capability to work effectively under pressure and meet deadlines.

Computer Skills

• Advanced proficiency in Microsoft Office 365, including Excel for data manipulation and reporting, and PowerPoint for preparing presentations and visual summaries.
• HTML proficiency preferred.
• Working knowledge of Umbraco or administrator experience for similar website content management system.
• Preferred: Experience working with Photoshop, Illustrator or other graphic arts programs

Other Skills and Abilities

• Excellent interpersonal skills.
• Demonstrated ability to build and maintain long-term, trust-based work relationships across all departments.
• Ability to deal with a range of styles and behaviors in a tactful, positive, and professional manner.
• Ability to demonstrate a positive, helpful attitude at all times.
• Desire and ability to accept all levels of challenges.
• Exhibit a professional appearance.
• Maintain a dependable, professional, and courteous office environment.
• Flexibility to work evenings, weekends, and holidays as needed.

Physical Job Requirements

• This position will require sitting for extended periods, standing, bending, and walking, as well as using fine motor skills, such as finger dexterity for typing.
• Occasionally lifting, carrying, moving, pushing, and pulling up to 40 lbs. or more.
• Ability to occasionally reach, bend, twist, stoop, stack, crouch, kneel, and balance when performing job duties in varying work areas such as confined spaces.
• Ability to operate a computer keyboard, mouse, and to handle other office equipment.
• Ability to physically stand, walk, and climb stairs on a consistent basis.
• A candidate must have the physical and mental capacity to effectively perform all essential functions described.
• Vision abilities include close vision, distance vision, and the ability to adjust focus to effectively use mobile devices, electronic devices such as tablets, iPads, and computer screens.
• This position could be exposed to loud noises, and frequent phone conversations, and requires average to above average visual acuity and hearing.
• Most of this job will be spent indoors in a climate-controlled environment.

Certificates, Licenses, Registrations

Must be able to qualify for licenses and permits if required by federal, state, and local regulations during the course of employment.

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be constructed as an exhaustive list of all the responsibilities, duties and skills required for the position.

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

With a career at The Smith Center for the Performing Arts, you really benefit! We offer:

• Creative and collaborative work culture
• Competitive compensation
• Comprehensive health, dental, and vision insurance plans
• Employee Assistance Program- including counseling, wellness programs, and financial support services.
• Flexible Spending Account (FSA) & Health Savings Account (HSA) options to help you save on eligible medical expenses with pre-tax dollars.
• Generous Paid Time Off Plan
• Paid Holidays and Personal Holiday Time
• 401(k) retirement savings plan eligibility on your start date with employer match
• Employer-paid disability insurance coverage
• Supplemental benefits are offered such as accident, critical illness, hospital indemnity coverage, pet insurance, and employee-only discounts.
• Safe and paid parking on-site
• Training and career growth opportunities
• Exclusive early access, employee discounts, and complimentary tickets to world-class performances and events.
• Discounts on Starbucks products and merchandise

Limitations and Acknowledgments

The Americans with Disabilities Act requires that reasonable accommodations be made for qualified individuals to help perform the required duties and tasks of the position. Reasonable accommodation is available for qualified individuals with disabilities upon request.

The Smith Center for the Performing Arts (TSC) is an Equal Opportunity Employer that complies with the laws and regulations set forth under EEOC.

Diversity, Equity, and Inclusion Mission Statement

At The Smith Center for the Performing Arts (TSC) diversity, equity, and inclusion are at the core of who we are. Our commitment to these values is unwavering. They are central to our mission and to our impact on the community. We know that having varied perspectives helps generate better ideas to solve the complex problems of a changing—and increasingly diverse—world. We believe that a variety of opinions, approaches, perspectives, and talents are the cornerstones of a strong and flexible organization.

TSC strives to champion diversity, equity, and inclusion for all.