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Director of Player Development and Media Strategy
Director of Player Development and Media StrategyDelaware North • Buffalo, NY, United States
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Director of Player Development and Media Strategy

Director of Player Development and Media Strategy

Delaware North • Buffalo, NY, United States
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

The opportunity

Delaware North Gaming is hiring a full‑time Director of Player Development and Media Strategy to join our team. As a Director of Player Development and Media Strategy, you will be responsible for driving the overall player development and media vision, strategy, and performance across all casino properties. If you enjoy working with a passionate team, like a fast‑paced job, and seek hands‑on learning, we invite you to apply today.

Minimum – Anticipated Maximum Base Salary : $132,100 - $178,400 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role‑based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer :

Medical, dental, and vision insurance

401(k) with up to 4% company match

Annual performance bonus based on level, as well as individual, company, and location performance

Paid vacation days and holidays

Paid parental bonding leave

Tuition and / or professional certification reimbursement

Generous friends‑and‑family discounts at many of our hotels and resorts

What will you do?

Partner with senior leadership to identify market opportunities, guest segmentation strategies, and business growth initiatives

Direct player development and VIP marketing strategy, including host engagement goals, retention programs, and reinvestment optimization

Oversee paid, earned, and owned media planning across digital, social, and traditional channels, and approve all media buys to ensure ROI

Collaborate with agencies, internal teams, and technology partners to maximize campaign performance and drive innovation through A / B testing, automation, and omnichannel capabilities

Partner with IT, loyalty, and analytics teams to deploy tools for digital offer delivery, engagement measurement, and unified marketing dashboards; analyze marketing effectiveness using KPIs and ROI models, report results to executive leadership, and recommend adjustments to maximize profitability

More about you

Bachelor’s degree in marketing, business, or related field

Minimum of 10 years of progressive casino or hospitality marketing experience, including multi‑property or corporate leadership

Proven success driving strategy, execution, and measurable ROI across media, loyalty, and digital channels

Strong knowledge of player development and database marketing tools such as Oasis and QCI

Skilled at coaching, mentoring, and developing team members

LI-Remote

Shift details

Days

Evenings as needed

Who we are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy : a family‑owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part‑time or full‑time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal‑opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.

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