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Director Strategic Program Development - US Based Remote
Director Strategic Program Development - US Based RemoteSan Francisco Staffing • San Francisco, CA, US
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Director Strategic Program Development - US Based Remote

Director Strategic Program Development - US Based Remote

San Francisco Staffing • San Francisco, CA, US
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Director, New Program Development

Anywhere Real Estate (NYSE : HOUS) is the largest residential real estate company in the U.S., with real estate brands such as Coldwell Banker, Corcoran, Century 21, Better Homes & Gardens Real Estate, ERA, and Sotheby's Intl Real Estate. Our Integrated Services business unit includes Anywhere's title, mortgage, insurance and transaction coordination offerings. This new, high-profile Director, New Program Development role will be accountable for developing new primary services offerings for Anywhere's franchisee brokers and agents. This leader will work closely with our franchisee and operational leaders to develop new revenue-generating or cost-offset services such as mortgage, insurance, and transaction coordination.

We are seeking someone with experience in corporate strategy and development of new products, services, and go-to-market plans. This senior, individual contributor role will report into the SVP, Growth at Anywhere Integrated Services.

Key Responsibilities

Program Development :

  • Design new integrated services offerings for our real estate franchisees, with a focus on services that generate revenue (insurance, mortgage) or displace existing cost (transaction coordination, back-office services).
  • Develop sustainable business models that leverage our competitive advantages for the good of our franchisees.

Thoughtful Implementation :

  • Partner with the relevant operations leaders to ensure viability and bring these new programs into existence.
  • Operate with a test-and-learn mentality, piloting and iterating on each offering before entering a scaled rollout phase.
  • Go-to-Market Strategy :

  • Craft and implement go-to-market plans, including market analysis, positioning, and competitive strategy.
  • Ensure alignment with overall business priorities.
  • Collaborative Leadership :

  • Work with cross-functional teams both internally and externally to develop the best possible services.
  • Partner with leaders across the franchise brands and operations teams to ensure we are collaboratively prioritizing our roadmap for feasibility & impact.
  • Metrics & Feedback :

  • Track and analyze key performance indicators to measure the success of each program.
  • Develop rapid (candid!) qualitative feedback loops on our new programs before, during, and after the pilot stage.
  • Requirements :

    Minimum 8+ years in strategy, program & service development, or mgmt. consulting roles

    Experience in developing and implementing new services or lines of business

    Must be able to work in a matrixed organization and work cooperatively and effectively with several key stakeholders at various levels.

    Excels at dissecting competitive dynamics and financial data to inform competitive, resonant positioning and experience bringing successful products to market.

    Must be a pro at collaboration whether it's owning a program in tandem with skilled operations leaders; or working with sales to figure out which offerings will (most) help them win

    Excellent presentation skills; mastery of PowerPoint, Excel, and agile project management tools.

    No industry experience required. Experience in franchising or service businesses a plus.

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