Digital Content Producer

Digital Content Producer

WXII-TV, the NBC affiliate in Winston-Salem, NC, is looking for a well-rounded full-time Digital Content Producer who will create content for its website, mobile products and social media platforms. You must be an excellent storyteller who can edit and create content facing intense competition under constant deadline pressure. Breaking news and weather are huge in our area, and our digital producer must know how to maximize it all, while accomplishing their daily responsibilities. You will report to the Digital Media Manager.

Responsibilities

• Write/edit and publish breaking news and weather, daily news, sports and feature stories for our station website, and other social media platforms
• Write compelling headlines; especially for mobile and social media and carefully create mobile push notifications for breaking news/severe weather
• Work with Reporters and Assignment Editors to ensure content is posted accurately and fast
• Work with Producers, Assignment Editors and Managers to ensure cross promotion of content across all platforms
• Develop multimedia special projects
• Manage LIVE streams of newscasts and breaking news
• Contribute ideas to help grow our station's digital platforms
• Regularly create social content, including graphics and videos, and post to station's social platforms

Requirements

• 1-3 years of experience in a professional television newsroom or web-publishing environment
• Compelling news and editorial judgment
• Excellent AP writing skills
• Basic knowledge of video editing
• Experience with social media best practices
• Flexibility to work different shifts (including nights and weekends), holidays on short notice to cover a 24-hour news cycle
• Work well in an environment with frequent interruptions
• Proficiency in Photoshop
• Editing experience
• Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Job Identification 2025637

Job Category Content and News

Posting Date 12/16/2025, 11:10 PM

Job Schedule Full time

Locations 700 Coliseum Drive, Winston-Salem, NC, 27106, US