Vice President, Brand and Product Marketing

Vice President, Brand And Product Marketing

As Vice President, Brand and Product Marketing, you'll be responsible for executing the company's marketing strategy to drive brand awareness, customer acquisition and revenue growth. You'll provide strategic direction, oversee the implementation of marketing initiatives, and lead multiple teams of marketing professionals to achieve organizational objectives. You'll help in shaping the company's positioning, messaging and go-to-market strategies. You'll be fluent in market dynamics, brand strategy, product marketing and strategic planning. You'll improve the strategic brand management methods through the proper use of insights and articulate the overarching strategies designed to drive awareness, acquisition, and retention.

About The Role

• Lead, mentor and develop a team of marketing professionals, including leaders and individual contributors, fostering a culture of collaboration, innovation and excellence
• Build and lead high-performing marketing teams, providing guidance, mentorship, and professional development opportunities to foster growth and drive excellence
• Lead efforts to drive customer acquisition through integrated marketing campaigns, including digital marketing, product marketing, brand and performance advertising, content marketing, email marketing, events and partnerships
• Develop and execute comprehensive marketing strategies aligned with the company's overall objectives and growth targets, taking into account market dynamics, competitive landscape, and customer insights
• Maintain the company's brand identity, positioning and messaging across all channels and touchpoints, ensuring consistency and relevance to target audiences
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, tracking ROI and optimizing marketing spend to maximize results
• Maintain an updated knowledge base and understanding of content strategy, design concepts, marketing principles and practices, and the current tools and software utilized on the team
• Develop leaders and team members to write effective marketing briefs, collaborate with internal stakeholders, subject matter experts, and content creators to produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
• Continually identify and initiate solutions for areas of opportunity in the business. Be fluent in competitive offerings and benchmarking
• Articulate a compelling vision of change, anticipate and overcome potential obstacles and address conflicts among the team for discussion and resolution
• Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility, and market presence
• Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities to foster growth and drive excellence

About You

Minimum qualifications

Preferred qualifications

What You'll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put : We've got your back.

About Us

Rocket Mortgage was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.