Product Marketing Manager

Product Marketing Manager

Thales is looking for a Product Marketing Manager (PMM) to be responsible for ensuring the competitiveness of their assigned product portfolio. He / she is responsible for managing your product line, its products and their evolution and commercial performance throughout their respective life cycles : from start to finish, from feasibility study to product end of life. The PMMs will focus on translating customer and market requirements into products and services with clear and differentiated value proposition to increase order intake and net margin which is supported with evidence based market needs, competitive positioning and pricing and value analysis. He / she will work collaboratively with the Strategy, Business Development, Customer Success and Product Delivery teams, to create a campaign to ensure products are desired in the market by binding the strategic business plan and gross margin at order intake.

In this position, you will also ensure the product and service within their assigned portfolio are delivering solutions that the market values, is willing to pay for, and willing to select over the competition which requires expertise as a market analyst and a pricing analyst. Responsibilities require identifying and articulating competitors current and future strategies and "ghost" target market pricing for products and services by logically analyzing available information. The PMM will influence the product strategy and direction with evidence of market needs, voice of customer, and competitive market intelligence and ensure our positioning and messaging resonates with the market. He / she will define a dollarized value proposition and a solid competitive positioning, and a differentiation of the Product Line with Competitive & Market Intelligence and be responsible for end to end go to market for their products and solutions.

Key Areas of Responsibility :

• Lead analysis of market trends, market / customer needs, segmentation and competition positioning regarding the valuing of their services / product line, with Competitive & Market Intelligence and Segment Marketing by expertly understanding customers' wants and values and then defining and updating market requirements; Collaborate with Customer Success team to map customer requirements to product strategy, identifying gaps and weaknesses, and developing plans to address.
• Define a winning product action plan and manage the delivery of the Marketing and Sales Kit with Marketing and Communication as part of the Marketing plan; Collaborate with Product Delivery to define robust roadmaps and lifecycle strategies for each product and service that mitigates competitive gaps and future threats, and highlights our competitive strengths and leverages our opportunities in a credible manner, based on real world metrics to defend value and influencing and driving the product portfolio to ensure we have a competitive message; Develop a go to market that includes presentations, proposal language, cost and value analysis, pricing targets, brochures and regular sales and bids training; Prioritize areas for investment that provide the highest return based on customer needs and competitive analysis.
• Act as the primary thought leader internally and externally, supporting the sales team on the problems we solve and value we deliver, and represent Thales as subject matter expert at tradeshow and industry events; Support strategic sales activities to maximize win potential including bid strategy, solution positioning and price targets; Support Account Teams, Sales, Capture Leaders and Bid Managers during pre-sales and Bid activities. Participate in customer, prospect and partner meeting; Responsible for ensuring customer success teams have the appropriate pricing, proposal and presentation tools and associated training.
• Develop and dollarize the product's value proposition with a focus on how to bring unique value and solve our customer's needs by working closely with the Product Delivery team to track performance and use real world data to defend value analysis; Develop and constantly refine pricing strategies for products and services based on a comprehensive Total Value of Operations analysis in light of market needs and competitive market intelligence to ensure Thales's offering provides an attractive Return on Investment.
• Build strong relationships across the organization in order to drive product and service awareness and alignment; Research industry / customer pain points to identify selling aspects that appeal to existing and new customers; Investigate new trends in digital content / applications to extract valuable insights to inform internal customers.
• Plan and monitor new launches, report on outcomes, and study metrics that indicate where support could be improved; Define a comprehensive go-to-market plan that highlights the competitiveness and total value of operations of your product. You will bring the organization up to speed on the current messaging and positioning for the market.

Minimum Qualifications :

Special Position Requirements :

What We Offer :

The anticipated TTC range for this role is $120,425.90 - $223,648.10 USD Annual. The Company reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's status protected by local, state, or federal law.

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following :

Why Join Us?

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