Social Media Specialist

Job Description

Job Description

Description :

The Social Media Specialist’s primary responsibilities are to establish and implement the Drug Enforcement Administration’s communications goals to include Public, Congressional and internal audiences via social media strategies in support of the DEA mission, policies, and goals. This individual shall produce, coordinate and distribute content through social media platforms and oversee the use of social media communication tools by others within DEA. As well as participate in the creation of DEA’s strategic communication plan and develop a comprehensive social media campaign for Twitter, Facebook and LinkedIn that complements ongoing communications campaigns and agency-wide goals while also increasing DEA’s social media presence.

Requirements : General Experience :

• Separate from social media campaigns, develops individual creative, interesting social media

content that appeals to DEA’s national / international audiences - content that builds

interest / impressions / likes, etc. on Twitter, Facebook, Instagram and LinkedIn. Among DEA’s

goals – increase followers on all social media platforms by 10-20 percent within a year.

training materials.

scheduling of social media postings using tools such as Sprout Social.

Hootsuite) as well as from native analysis functions in LinkedIn, Twitter, Facebook and

Instagram.

looking still images / graphics / charts to illustrate posts / tweets.

on social media (such as Photoshop and Adobe Premiere).

icons, etc., into social media posts.

community outreach events.

Specialized Experience and duties

of press conferences, and how to integrate social media with other agency online content. In

accordance with DEA-2852.242-78 for advertising, and media release.

Adobe Stock, Adobe Premiere, etc.)

manage workflows and approval of content as well as scheduling of posts on various social

media platforms.

content and content production resources across a broad spectrum.

Amendment to the Rehabilitation Act of 1973.

to amplify recruiting campaigns and USAJobs postings.

medium numbers of followers.

and between various social media outlets and websites of an organization.

environments while understanding those sensitivities (i.e. no responding to tweets, restrain with opinion / use of sensitive information).

Required Degrees :

B.A or B.S degree in communications, journalism, marketing public relations, social media or similar is desirable.