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Associate Director, US Omnichannel & Marketing Capabilities
Associate Director, US Omnichannel & Marketing CapabilitiesCodersData • Boston, MA, US
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Associate Director, US Omnichannel & Marketing Capabilities

Associate Director, US Omnichannel & Marketing Capabilities

CodersData • Boston, MA, US
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  • [job_card.full_time]
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Associate Director, Omnichannel & Marketing Capabilities

The Associate Director, Omnichannel & Marketing Capabilities is a hybrid strategic and technical leader responsible for defining and building the marketing technology infrastructure that powers Galderma's US commercial business. This role acts as the primary bridge between business strategy and technical execution, serving the four major US business units. This individual will lead the design and implementation of the technical roadmap, with a specific hands-on focus on Salesforce Marketing Cloud and Journey Builder to orchestrate complex customer experiences. This high-visibility role will partner closely with Omnichannel Leads, Brand Marketers, and IT to translate commercial vision into a functional reality, ensuring campaigns are data-informed, automated, and scalable.

Essential Functions :

  • Marketing Technology Roadmap & Solution Architecture
  • Salesforce Marketing Cloud (SFMC) Operations & Execution :
  • Data Activation, CDP & Personalization :
  • Governance, Vendor Management & Enablement :

Minimum Education, Knowledge, Skills :

  • 8+ years of progressive experience in marketing operations, marketing technology, or digital transformation.
  • Deep, hands-on technical proficiency with Salesforce Marketing Cloud, specifically Journey Builder, Email Studio, and Automation Studio.
  • Experience in the pharmaceutical, biotech, or healthcare industry is preferred, but not required; experience in highly regulated industries is a plus.
  • Technical & Functional Skills :

  • Proven experience building and managing a marketing technology roadmap and translating business needs into technical specifications.
  • Experience implementing or utilizing a Customer Data Platform (CDP) (e.g., Salesforce Data Cloud, Tealium, Adobe) to drive segmentation and personalization.
  • Strong understanding of HTML, AMPscript, and SQL basics for audience segmentation and content personalization.
  • Demonstrated success in establishing a new capability or function within a complex, matrixed organization.
  • Ability to lead through influence, bridging the gap between creative marketers and technical engineering / IT teams.
  • Strong knowledge of healthcare compliance guidelines, FDA regulations, and privacy standards (PRC process).
  • Proven ability to lead through influence and drive change in a complex, matrix-driven organization.
  • Experience in capability assessment frameworks and competency modeling.
  • Experience managing external agencies and strategic vendors.
  • ~10% travel.
  • Competencies & Abilities :

  • Strategic Thinking Shapes training strategy to support commercial objectives.
  • Leadership & Influence Inspires and guides peers, field teams, and stakeholders.
  • Advanced Instructional Design Builds sophisticated, learner-centered solutions.
  • Project & Change Management Leads complex, multi-phase initiatives.
  • Analytical Insight Uses data to inform decisions and demonstrate value.
  • Innovation & Agility Adopts new approaches and pivots quickly in dynamic markets.
  • About the Compensation :

    The base salary range for this role is determined based on several factors. These include but are not limited to job accountabilities; skill sets; experience and training; certifications; work location; competitive market rates and other business needs. At Galderma, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a unique combination of factors for each role. A reasonable estimate of the hiring range for this role is $170K-$210K (Boston, MA).

    In addition to base salary, we provide an opportunity to participate in an annual short-term incentive program that is based on corporate performance with a multiplier focused on individual performance. We offer a competitive and comprehensive benefits program including health insurance, 401(k) plan with employer match, a generous paid time off policy, hybrid work schedules and more.

    What we offer in return :

    You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.

    Next Steps :

  • If your profile is a match, we will invite you for a first conversation with the recruiter.
  • The next step is a virtual conversation with the hiring manager
  • The final step is a panel conversation with the extended team
  • Our people make a difference :

    At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

    Employer's Rights :

    This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

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