Managing Digital StrategistMiddle Seat • Victorville, CA, US

Managing Digital Strategist

Middle Seat • Victorville, CA, US

[job_card.30_days_ago]

[job_preview.job_type]

[job_card.full_time]

[job_card.job_description]

Managing Digital Strategist

Managing Digital Strategists run Middle Seat's largest email programs for progressive candidates, political committees, and nonprofits. They also manage and mentor junior members of the email team. As an experienced emailer, this job is an opportunity to work on some of the most notable fundraising and advocacy programs in our space. You will take the lead on strategy and execution with some of our most important clients. You will also learn to be an effective manager, mentor, and leader on the email team. This role is roughly 80% client work and 20% team management work.

Why Middle Seat

Competitive salaries and great benefits
We only work for progressive organizations, candidates, and causes
We're a proudly unionized team part of the Campaign Workers Guild

Job Responsibilities

Write compelling fundraising and organizing emails

Writing embodies the voices and perspectives of our clients, with no edits needed

Expertly adapts writing to various calls-to-action

Writing always deploys effective theories of change

Work with clients to get emails edited, approved, and scheduled

Coordinates clients to review and finalize email copy

Solicits, accepts, processes, and incorporates copy feedback, from both senior team members and clients

Provides valuable and constructive copy feedback to more junior team members

Plays a role in helping to develop the copywriting skills of junior team members

Code, produce, target and test mass email communications

Email code is complete and accurate, with no errors. Requires no troubleshooting. Can troubleshoot intermediate and complex code issues.

Follows our internal testing processes; sends email tests to team members for review and approval

Frequently volunteers to review and approve tests for others. Nearly always catches and rectifies errors before they launch.

Launches emails to targeted audiences with no mistakes

Use multiple different CRMs to run email programs (ActionKit, BSD, Action Network, NationBuilder, MailChimp, etc.)

Has mastered all CRM(s) used by their client(s)

Has become fluent in 1-2 additional CRMs

Trains and mentors junior team members on learning new CRMs

Analyze metrics and report back to clients on performance, best practices, test results

Compiles metrics into cohesive, thorough, well-structured reports

Analyzes those reports; derives strategic guidance from them

Presents reports, analyses, and strategic guidance to clients with no assistance

Mentors and / or manages junior team members in producing client reports

Present detailed monthly reports to clients

Can independently build, present, and explain monthly reports to clients.

Can also successfully coach junior team members through the process of building monthly reports; provides valuable and constructive feedback

Serve as a day-to-day contact with clients

Communicates extremely well with clients regularly

Is very responsive to client needs and requests

Frequently proactively anticipates and responds to client needs

Take part in brainstorms, team meetings, conference calls, etc.

Contributes significantly and frequently leads, and volunteers to lead brainstorms, team meetings, and other internal meetings

Develop monthly content calendars and goals for clients

Develops cohesive calendars that align with email scheduling best practices, with no assistance

Sets fundraising goals that are appropriate to their clients' programs and overall industry standards, with no assistance

Helps hold junior team members accountable to following calendars and reaching goals

A / B test everything you do

Recommends innovative testing ideas

Conducts tests independently

Successfully concludes tests; compiles and presents test results

Holds junior team members accountable to following testing protocols

Assists junior team members with testing procedures and reports

Produce ActBlue fundraising pages and tests

Builds fundraising pages that align with both client branding and digital fundraising best practices, with no assistance

Regularly audits fundraising pages; works with the product team to ensure fundraising page wrappers are updated

Write copy for landing pages

Writes cohesive, appropriate, concise landing page copy, with no assistance

Contribute significantly to new client pitches

Provides appropriate, relevant content to new client pitches; proactively seeks out opportunities to contribute

Content requires no editing, revising, and feedback

Directly manage junior email team members

Plays a direct managerial role for at least one junior team member

Schedules and holds regular check-ins with direct reports to discuss professional development, growth, and progress

Contribute to employee goals, training, and growth

Works with direct reports to develop and actualize professional development goals

Helps to train junior employees; helps to on-board new employees

Manages the performance evaluation process, with assistance

Delivers and conducts employee performance evaluations, with supervision

Run training sessions

Runs training sessions to teach new / junior team members and improve team knowledge

Recommends training topics; manages the process of developing and delivering corresponding trainings

Give feedback on programming and drafts

Provides constructive, thorough, well-thought-out copy feedback and edits

Reviews email code for issues or irregularities; recommends effective solutions

Project management

Independently manages projects

Manage junior team members on projects

Teaches project management skills to junior team members

Lead on setting up new client accounts

Effectively manages new client setup and onboarding

Work with our product team to develop landing pages and templates

Coordinate with the product team to produce on-brand landing pages and templates that embody digital best practices

Set up CRMs

Sets up and / or transition over to a new CRM instance for a client

Play a role in the management of Middle Seat's email team

Recommends improvements to email team systems

Helps streamline email team processes

Contributes to the process of interviewing and recruiting new email team members

Assists with determining client and backup allocation and team member workloads

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Digital Strategist • Victorville, CA, US

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