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Marketing Project Manager
Marketing Project ManagerKanak Elite Services Inc • Detroit Michigan, MI, United States
Marketing Project Manager

Marketing Project Manager

Kanak Elite Services Inc • Detroit Michigan, MI, United States
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Hi,

Hope you are doing well,

I am Kartik from Kanak It Services, please revert me on Kartik@kanakits.com if you are interested with the below role.

Role : Marketing Project Manager

Duration : 12 months contract

Location : Hybrid Detroit Michigan (Need Only Locals)

MOI : Onsite Interview

Job Description :

Engagement Description

Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions . This role leads omni-channel marketing initiatives to help drive business results for One client of Michigan and its internal business partners. Marketing and engagement include acquisition, retention, adoption, use and behavior change objectives.

  • Develop strategic marketing and / or engagement plans that address multiple audiences, including employers, members, agents and providers.
  • Manage omni-channel marketing projects to target specific audience segments.
  • Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas.
  • Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives.
  • Lead and manage day-to-day internal client relations and consulting.
  • Participate in and deliver presentations to various initiative workgroups and business partners forums.

Top 3 Required Skills / Experience

  • Experience in business-to-business and consumer multi-channel marketing strategy.
  • Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
  • Experience in project management and development and execution of marketing plans is required.

    • Required Skills / Experience The rest of the required skills / experience. Include :

  • Experience in multi-channel marketing.
  • Familiarity with CRM Lifecycle.
  • Ability to work effectively in a team environment.
  • Strong organizational, planning, analytical, presentation and communication skills.
  • Ability to identify customer insights that drive behavior change.
  • Ability to lead and coordinate work groups.
  • Ability to present solutions and ideas for unique challenges.
  • Other related skills and / or abilities may be required to perform this job.

    • Preferred Skills / Experience Optional but preferred skills / experience. Include :

  • Master's Degree in related field preferred.
  • Healthcare experience preferred.
  • CRM salesforce certification and / or training

    • Education / Certifications Include :

  • Bachelor's Degree in related field required.
  • Minimum of five (5) years' experience in related field.
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