CRO Partner Marketing ManagerMedrio • Fresno, CA, US
CRO Partner Marketing Manager
Medrio • Fresno, CA, US
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job_description.job_card.job_descriptionDesign and implement joint marketing campaigns with CRO partners including webinars, conferences, and thought leadership content Develop partner enablement materials including sales tools, case studies, competitive battle cards, and product training resources Create co-branded marketing collateral and digital assets that resonate with sponsor audiences Manage partner portal content and ensure CRO teams have access to current marketing materials Drive qualified lead generation through CRO partner channels targeting pharmaceutical and biotech sponsors Collaborate with CRO business development teams to identify and pursue high-value opportunities Support deal qualification and closure activities by providing marketing intelligence and competitive insights Track and report on partner-sourced pipeline, bookings, and revenue attribution Monitor CRO industry trends, competitive landscape, and market opportunities Analyze partner performance metrics and optimize programs for maximum ROI Identify emerging CRO partners and assess strategic fit for potential partnerships Provide market feedback to product marketing and sales teams Partner closely with sales teams to ensure alignment on CRO account strategies Work with product marketing to develop partner-specific messaging and positioning Collaborate with marketing operations to track partner campaign performance and attribution Support customer success teams in managing existing CRO client relationships Bachelor's degree in Marketing, Business, or Life Sciences 5-7 years of B2B marketing experience, preferably in clinical research technology or pharmaceutical services 3+ years of partner / channel marketing experience Proven track record of driving revenue growth through partner channels Experience working with CROs, pharmaceutical companies, or clinical research organizations strongly preferred Deep understanding of clinical trial processes, regulatory requirements, and CRO business models Strong relationship-building skills with ability to influence without authority Excellent written and verbal communication skills Experience with marketing automation platforms (HubSpot, Marketo, Pardot) Proficiency in CRM systems (Salesforce preferred) Data-driven mindset with strong analytical and reporting capabilities Project management skills with ability to manage multiple complex partnerships simultaneously Strategic thinker who can also execute tactical initiatives Comfortable working in a fast-paced, high-growth environment Self-motivated with strong ownership mentality Excellent negotiation and presentation skills Ability to travel 25-30% for partner meetings, conferences, and industry events MBA or advanced degree in relevant field Previous experience in clinical data management systems (CDMS) or related clinical technology Established network within the CRO industry Experience with partner relationship management (PRM) platforms Background in business development or sales Partner-sourced pipeline generation and quality CRO channel booking targets and revenue attribution Partner engagement metrics and program participation rates New partnership development and onboarding Partner satisfaction and relationship health scores Marketing qualified leads (MQLs) from partner activities Competitive base salary commensurate with experience Performance-based bonus tied to partner channel results Comprehensive health, dental, and vision insurance 401(k) with company matching Flexible PTO policy Professional development opportunities and conference attendance Remote work flexibility with quarterly in-person team meetings
CRO Partner Marketing Manager
We are seeking a dynamic CRO Partner Marketing Manager to drive growth through our Contract Research Organization (CRO) partner channel. This role is critical to achieving our ambitious booking targets by strengthening existing CRO relationships, identifying new partnership opportunities, and creating innovative marketing programs that drive mutual value. You'll work at the intersection of partnership development, channel marketing, and business development to maximize revenue from our CRO ecosystem.
Key Responsibilities
Partnership Development & Management
- Develop and execute comprehensive marketing strategies for 15-20 key CRO partnerships
- Build and maintain strong relationships with CRO business development, marketing, and clinical operations teams
- Create partner-specific value propositions and go-to-market strategies
- Conduct regular business reviews with CRO partners to assess performance and identify growth opportunities
- Negotiate co-marketing agreements and partnership terms
Channel Marketing Programs
Revenue Generation & Pipeline Development
Market Intelligence & Strategy
Cross-Functional Collaboration
Required Qualifications
Experience & Background
Skills & Competencies
Personal Attributes
Preferred Qualifications
Success Metrics
Compensation & Benefits
Company Culture
Join a growing team that values collaboration, innovation, and customer success. We're building the future of clinical data management while maintaining a culture of transparency, accountability, and continuous learning. This role offers significant growth potential as we expand our partner ecosystem and market presence.
About Medrio : Medrio's SaaS offering is a key component in the pipeline of getting lifesaving drugs to the people who need them. We automate the clinic trial process and offer significant advantages over the competition : 75% lower cost, setup in days rather than months, and much better ease of use. Founded in 2005 we are privately owned, and profitable. We believe in wellness! Medrio covers the cost of employee premiums for medical, dental, vision, life and LTD insurance, gym membership, and we promote an atmosphere of work / life balance, including flexible work schedules and unlimited PTO.
The Medrio team is made up of individuals with a wide array of skills and interests, but all have a passion for providing the best possible user experience for our customers. We are looking for smart, collaborative, creative, and conscientious people to help us expand our product capabilities and better serve our customers.
Salary Range : $120,000 - $145,000
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Partner Marketing Manager • Fresno, CA, US
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