Senior Director / VP of Product Management Add-On & Partner Products

Senior Director Or Vice President Of Product Management For Add-On And Partner Products

At Bluehost, we're not just building websites, we're shaping the future of the web through content, commerce, discovery, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth.

As a trusted leader in web hosting and WordPress, our mission is to help customers of all sizes build a digital presence that drives results. Backed by private equity and powered by innovation, we are building the go-to platform for creators, entrepreneurs, and businesses to thrive online. With a global portfolio of brands and millions of users worldwide, we're entering a bold new phase of transformationdriven by people, technology, and ambition.

The Senior Director or Vice President of Product Management for Add-On and Partner Products is responsible for vision, leadership, and execution of the company's supplemental products portfolio, which may include partner integrations, third-party add-ons, and ecosystem solutions in addition to core platform offerings. This executive role oversees the full product lifecycle, sets strategic direction, ensures competitive market positioning, and fosters cross-functional collaboration to drive business growth, innovation, and customer satisfaction.

The successful candidate will be a visionary, that is strategic and analytical, with a demonstrated ability to deliver innovative add-on and partner-based products that drive market success and accelerate organizational growth.

What you'll do & how you'll make your mark.

Product Strategy & Vision : Define and communicate a clear vision and multi-year strategy for add-on / partner offerings, aligning with company objectives and evolving market trends while identifying ecosystem expansion opportunities.

Portfolio Oversight : Own the full suite of add-on and partner-integrated products, managing a cohesive roadmap that optimizes for immediate customer needs, long-term differentiated value, and ongoing partner alignment.

Market Leadership : Conduct deep market research and competitive analysis to anticipate industry trends, discover new partnership / expansion opportunities, and secure market leadership for partner-led products.

Cross-Functional Leadership : Collaborate with engineering, design, marketing, sales, and support to ensure seamless execution, launch, and scaling of supplemental products, fostering alignment with go-to-market teams and partner organizations.

Customer-Centric Approach : Integrate user and partner feedback, market demands, and technical feasibility to drive product features, enhancements, and launch strategies for add-on solutions.

Team Development : Build, mentor, and scale a high-performing product management team; ensure roles, development plans, and effective resource allocation support execution.

Performance & Metrics : Define and monitor KPIs for product adoption, partner engagement, customer satisfaction, and overall business impact; use data to drive continuous improvement and inform decision-making.

Budget Management : Oversee budgets and resource allocation, ensuring optimal use of assets and maximizing ROI from partner-enabled and supplemental product lines.

Stakeholder Communication : Regularly update executive leadership and C-suite partners on portfolio strategy, major milestones, product performance, and future initiatives.

Innovation : Foster a culture of ongoing improvement and innovation, maintaining awareness of the competitive landscape and advances within the partner ecosystem.

Who you are & what you'll need to succeed.

Proven senior product management experience with a focus on ecosystem, add-on, or partner-based technology product portfolios.

Demonstrable track record of success in new product strategy, development, launch, and partner engagement.

Exceptional leadership, mentorship, and cross-functional team-building skills.

In-depth understanding of software / platform businesses, partner ecosystems, and competitive market trends.

Strong executive communication, negotiation, and analytical ability.

Bachelor's degree in business, computer science, engineering, or related field (MBA preferred).

Reporting & Scope

Reports to the Chief Product Officer

Oversees product managers and related functions responsible for add-on and partner-integrated offerings.

Why you'll love us.

Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

We celebrate one another's differences. We're proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20+ affinity groups where you can network and connect with employees globally.

We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life / AD&D / STD / LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

Where can we take you? We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

Individual salaries are determined by various factors, including, but not limited to, a candidate's qualifications, such as skills, education, and experience, as well as internal equity and market conditions. Open to Senior Director and VP level talent, Title, and level to be finalized based on experience.