Senior Director Product, Supply & Signal

Senior Director Product, Supply & Signal

The Senior Director, Supply & Signal is forward-thinking and will lead the evolution of our intent and identity signal ecosystem building the frameworks that connect publisher data, identity resolution, and audience intelligence across our platform and the open web.

This role owns the strategy for how D / Cipher+ signals are sourced, standardized, and activated bridging data from publishers, identity providers, and collaboration environments to power high-performing, privacy-safe advertising. The role combines technical depth in signal architecture with strategic vision for how intent, identity, and supply quality intersect to drive performance at scale.

This role will partner across engineering, data science, and partnerships to ensure that the data powering activation and optimization is accurate, enriched, and interoperable and will also guide how the platform integrates publisher-level intelligence and external identity data to enhance predictiveness, measurement, and attribution.

This is a senior leadership role at the intersection of data interoperability, identity, and publisher monetization, responsible for building the connective tissue that enables smarter, more transparent advertising across the entire media supply chain.

This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

D / Cipher is People Inc.'s audience data and mindset intelligence offering, focused on transforming People Inc.'s readership insights into scalable off-platform programmatic activations across the ad tech ecosystem. The team's mission is to connect context, intent, and performance powering smarter marketing decisions at scale across a wide range of inventory channels and platforms.

About The Positions Contributions :

• Define and own the roadmap for D / Cipher+ signal architecture, ensuring signals derived from identity, intent, and publisher data are unified and actionable.
• Partner with Data Science to build frameworks that merge identity resolution, audience intent, and engagement signals into predictive targeting and optimization models.
• Oversee the design and governance of core signal pipelines, including ingestion, enrichment, and validation across multiple data sources.
• Lead initiatives that enhance cross-partner signal interoperability, ensuring consistent taxonomy and identity mapping across internal systems and external environments.
• Collaborate with privacy, legal, and data governance teams to ensure compliance and transparency across all signal and identity systems.

Supply Quality & Publisher Data Intelligence 25%

Data Collaboration & Partner Enablement 25%

Platform Expansion & Innovation 25%

The Role's Minimum Qualifications and Job Requirements :

Specific Knowledge, Skills, Certifications and Abilities :

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc .

The company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please visit https : / / www.e-verify.gov / employees .

Pay Range

Salary : New York : $200,000 - $215,000 Remote : $200,000 - $215,000. The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.