Senior Social Media Manager

Description

The National Restaurant Association and National Restaurant Association Educational Foundation are proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work, and what we are looking for in a dynamic new role as Senior Social Media Manager.

Reporting to the VP of Digital Marketing, and as an integral strategic leader within our digital marketing department, the Senior Social Media Manager will be responsible for shaping and executing a comprehensive social media vision that advances the Association's mission, advocacy, member engagement, as well as our leading product brands, including ServSafe, AHLEI, and Restaurantowner.com. Serving as a thought leader on social trends, policy, and digital engagement, the Senior Social Media Manager will work cross-functionally to drive measurable business outcomes and oversee the development and implementation of innovative social media strategies.

Ideal candidates bring a passion for content, community, and audience development with a minimum of seven years' experience managing social media strategy for a brand, nonprofit, or association. Position requires a highly creative and collaborative self-starter, with proven experience developing compelling, insight-driven campaigns. Prior leadership or supervisory experience is a plus, as well as experience developing and implementing an influencer strategy.

This role can operate from either our Chicago or DC office, following our hybrid work structure with a required three days onsite, Monday - Wednesday and flexibility to work remote Thursday and Friday.

We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, learning and tuition assistance, and so much more.

The work you will do as the Senior Social Media Manager will be integral to amplifying the Association's voice to drive awareness, engagement, and advocacy. We look forward to hearing from you!

Key Responsibilities

Strategy, Leadership & Planning

• Develop and lead the Association's and the Educational Foundation's social media strategy, ensuring alignment with broader communications, advocacy, and marketing goals.
• Oversee annual, quarterly, and monthly social media planning, including campaign development, channel strategy, and resource allocation.
• Identify and capitalize on key industry moments for social amplification and engagement.
• Serve as the primary advisor on social media trends, platform innovations, and best practices.
• Lead competitive and industry benchmarking to inform strategy and innovation.

Content Creation & Oversight

Community Engagement & Stakeholder Relations

Analytics, Reporting & Optimization

Paid Social & Advertising

Cross-functional Collaboration

Required Qualifications, Skills & Competencies

Preferred Qualifications

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The National Restaurant Association, National Restaurant Association Solutions, LLC, and The National Restaurant Association Educational Foundation (together, "Company") is committed to equal employment opportunity, and it is Company's policy to take affirmative action to employ and advance in employment protected veterans and individuals with disabilities.

It is our policy to recruit, hire, train, and promote persons in all job titles, and ensure that all other personnel actions are administered, without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status and disability, or other legally protected status, and we will ensure that all employment decisions are based only on valid job requirements.

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.