Technical Product Marketing Manager

The Role

Apryse is seeking a  Product Marketing Manager to drive the go-to-market strategy for our server-based document processing SDKs. You will be a subject matter expert in document extraction, including OCR / ICR and smart data extraction in order to translate complex PDF and image processing capabilities into clear value propositions. This role is pivotal in enabling our Sales and Marketing teams to drive new and expansion sales motions with credible messaging.

Sitting at the intersection of Product, Engineering, Sales, and Marketing, the Product Marketing Manager develops technically accurate product positioning, produces and delivers sales enablement content, is responsible for the quarterly launch process, and creates high-quality sales and marketing assets. You aren't just summarizing features; you are diving into the 'how' and 'why' of our SDKs to help developers solve complex document processing problems. This role strengthens our ability to communicate how Apryse solutions perform in real-world operational environments while equipping Sales and Marketing teams with credible, technically proficient content.

The ideal candidate brings direct experience in a product, marketing or sales engineering role for a developer tools product / s. Reporting into the product organization, you will operate as both a technical subject matter expert and a strategic contributor to all stakeholders. You will balance deep product knowledge with strong commercial awareness, ensuring that messaging, and technical content directly support inbound marketing tactics and deal progression.

Responsibilities

• Translate complex technical features and workflows into clear, mission-relevant value propositions grounded in real-world document processing use cases.
• Collaborate with marketing, sales and solution engineering to define and execute go-to-market strategies aligned with company growth objectives and customer needs.
• Develop and refine the Developer Persona, understanding the friction points in the discovery, POC development, and the long-term maintenance and scalability of applications with embedded document processing.
• Create and maintain technically accurate sales and marketing materials, including presentations, datasheets, website content, use case videos, and marketing briefs.
• Use the tools and systems available to you to understand customer feedback, market trends, and inform your stakeholders with regular insights.
• Work closely with Sales and enablement teams to ensure understanding of your product area and market changes (such as regulations or geographical exceptions) that would impact messaging and roadmap.
• Serve as a key collaborator with Product and Engineering teams to ensure external messaging accurately reflects Apryse capabilities, limitations, and roadmap direction.

Requirements

Preferred

Benefits

Company Description

Apryse (formerly known as PDFTron) is the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications. With over 20 years of expertise, we are actively changing the way the world works with documents.

We are also a fast-growing company, chosen as one of Canada's Top Small & Medium Employers of 2022 by Mediacorp Canada Inc and selected among Canada’s best employers for recent graduates with its addition to the 2022 Career Directory.

Since having secured a $95M strategic growth investment in 2019, we have grown from approximately 50 employees to over 400, made 13 acquisitions, and in 2021, Thoma Bravo, the top private investment firm in the world for software, came on board with another strategic growth investment.

Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs and counting and the highest ratings among PDF productivity apps on the largest online app marketplaces.

Internally, we foster an atmosphere of opportunity, growth, and success for every individual amidst an exciting and challenging entrepreneurial culture. Career progression is based on merit, not tenure. Every member of our vibrant team is empowered to be a contributor, innovator, and successful leader.

Ready to join our team?

If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now. Additionally, we view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you do not have every requirement listed.

The compensation for this position is commensurate upon experience, with a range between $120,000.00-$150,000.00 USD in on target earnings. The top end of the range is reserved for candidates with extensive experience and a profile that strongly aligns with the senior expectations of this role.

We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals.