Marketing Manager

HOTEL REVIVAL is hiring a Marketing Manager

Hotel Revival is a 107-key art-centric boutique hotel located in Baltimore's historic Mount Vernon neighborhood, home to 19th-century architecture, lush parks, iconic churches, galleries, restaurants, and cultural venues. It embodies Baltimore by showcasing local products, the city's history, and native cuisine. This award-winning property is internationally recognized for its commitment to the ongoing restoration of Baltimore and its success in social impact.

JOB SUMMARY

The Marketing Manager is responsible for developing and executing strategic, on-brand marketing initiatives that directly support revenue growth, demand generation, and long-term brand equity for their assigned properties within the New Waterloo portfolio. This role serves as a key commercial partner to Operations, Food & Beverage, Front Desk, Revenue Management, and Sales, ensuring marketing efforts are aligned with business goals across the entire property and its outlets.

This position requires a highly organized, revenue-minded marketer who can balance creative storytelling with data-driven decision-making. The Marketing Manager must be able to prioritize initiatives that drive measurable results including room nights, covers, event attendance, and qualified leads, while maintaining brand integrity and guest experience standards. As a brand ambassador and servant leader, this role supports internal teams, external partners, and the surrounding community to ensure each property is positioned for sustained success as an independent hotel.

Marketing Manager’s Essential Functions & Responsibilities

Core areas of responsibility include, but are not limited to: Email marketing, social media strategy and execution, website management, promotions and packages, events and activations, copywriting, brand collateral, and public relations support, all with a clear focus on revenue generation and operational alignment.

Website & Digital Marketing

• Responsible for the maintenance and optimization of the hotel and outlet websites, ensuring accuracy, clarity, and conversion-focused content that supports booking, dining, and event goals
• Update copy, launching promotions, maintaining calendar of events, and fulfilling any website changes or updates to maintain a clear and compelling digital path to purchase
• Produce revenue-driving email campaigns with strong calls to action, compelling copy, and on-brand imagery; ensure all guest-facing and transactional communications are clear, grammatically sound, and consistent
• Maintain and audit all third-party location listings (Google, TripAdvisor, Yelp, OpenTable, etc.) via Marqii to ensure up-to-date information and optimal visibility

Promotions, Packages & Offers

• Collaborate closely with the Director of Revenue Management or Revenue Manager to develop strategic, on-brand promotions that support occupancy, ADR, outlet performance, and overall revenue goals
• Brainstorm, build, and execute packages that support both PR efforts and direct revenue generation
• Maintain evergreen and seasonal offers, conducting regular audits across all platforms to ensure promotions are current, relevant, and performing

Events & Activations

• Lead the strategy, promotion, execution, and post-event evaluation of all property events, activations, and pop-ups, ensuring alignment with revenue, traffic, and brand awareness goals
• Develop and maintain strong relationships with brand-aligned partners to create community-driven programming that drives foot traffic and repeat visitation
• Partner with department heads to ensure events are operationally sound, properly staffed, and financially viable, including coordination of BEOs and timelines
• Maintain accurate event listings across third-party platforms and local calendars
• Communicate event details internally through clear SOPs so all departments are informed and aligned
• Provide on-site support during events to ensure seamless execution and a high-quality guest experience

Social Media

• Develop monthly, quarterly, and annual social content calendars aligned with property goals, seasonal priorities, and departmental initiatives
• Create and manage platform-specific content, including video, that drives awareness, engagement, and conversion
• Coordinate with PR agencies or directly with influencers and creators to generate high-quality, on-brand content through media stays and partnerships
• Manage Later or other social media management platforms, establish KPIs, and deliver clear, actionable monthly performance reports to the General Manager, Corporate Director of Marketing, and key stakeholders
• Stay current on social trends and emerging platforms, identifying opportunities to test and scale new tactics that support business objectives

Brand & Marketing Collateral

• Serve as the primary champion for property-level marketing needs, supporting departments in the development and rollout of on-brand materials
• Write clear, compelling, grammatically correct copy for websites, emails, social media, menus, sales collateral, and guest-facing materials
• Maintain and update all F&B menus, catering materials, sales kits, and in-room collateral in a timely manner to support operations and sales efforts
• Conduct regular audits of on-property and guest-facing materials to ensure brand consistency and accuracy

Public Relations

• Manage third-party PR agencies, providing strategic direction aligned with the property’s revenue goals, brand positioning, and seasonal priorities
• Field and fulfill media requests, including interviews, photography, and content submissions, in a timely and professional manner
• Work with the New Waterloo corporate team on high-value media opportunities with support on media training and developing talking points

Photoshoots & Assets

• Maintain and organize the property’s digital asset library, ensuring imagery remains current and usable across channels
• Coordinate with the corporate team to schedule regular photoshoots that support marketing, sales, and PR needs
• Manage on-site photoshoots in collaboration with property stakeholders, ensuring projects stay on budget, on schedule, and aligned with operational priorities
• Follow photoshoot protocols and insurance guidelines; develop potential incremental revenue opportunities through on-site paid shoots

General Responsibilities

• Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations while supporting overall property performance
• Apply current marketing best practices and industry trends to develop effective, efficient programs that drive demand, traffic, and qualified leads
• Partner with the Corporate Director of Marketing to identify, execute, and fulfill strategic partnerships that support revenue-generating packages, events, and activations
• Track, analyze, and report on marketing performance across channels; regularly optimize programs based on results and provide clear, actionable insights to key stakeholders
• Maintain a strong working knowledge of brand standards, operational policies, procedures, and training materials; ensure all marketing efforts align with company and property guidelines
• Perform additional duties as assigned or as required to support business needs and property priorities