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Senior Director, Digital Advertising
Senior Director, Digital AdvertisingPLUS Communications • Washington, DC, US
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Senior Director, Digital Advertising

Senior Director, Digital Advertising

PLUS Communications • Washington, DC, US
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Senior Digital Advertising Director

PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!

PLUS Communications is seeking a creative and hard-working Senior Digital Advertising Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day.

Your day in this position may include :

  • Oversee and optimize ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360, while driving efficiencies and process improvements.
  • Lead strategy and execution for programmatic media buys across demand-side platforms like The Trade Desk and StackAdapt, ensuring alignment with broader digital marketing goals.
  • Develop and implement a data-driven approach to campaign performance, proactively analyzing trends, optimizing budget allocations, and guiding external teams on pacing, audience saturation, and KPI performance.
  • Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients.
  • Drive innovation and best practices across the digital advertising team by enhancing reporting frameworks, spearheading training initiatives, and establishing rigorous quality assurance protocols.
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Director Advertising • Washington, DC, US

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