Social Media Marketing Specialist

Job Description – Social Media Marketing Specialist

A luxury, award-winning holistic beauty brand is seeking a highly reliable, dynamic and proactive professional to join the Marketing Team (part-time or full-time) as the Social Media Manager. Candidate should have strong communications and creative skills as well as experience in filming and editing natively via iPhone.

Location :

West Palm Beach (Local candidate required.)

Content Planning, Creation & Strategy

Collaborate with the marketing team to develop and execute cohesive social media strategies aligned with all brand initiatives and seasonal campaigns.

Create monthly content calendars that highlight brand priorities, seasonal stories, product launches, events, and cultural trends.

Develop visually compelling photo and video content for Instagram, TikTok, and other brand-owned channels, including paid social.

Design engaging digital assets such as reels, stories, carousels, and short-form videos.

Proficiency in Canva, Adobe Creative Suite, and CapCut.

Strong typography, layout, and visual storytelling skills suited to a luxury brand aesthetic.

Coordinate and manage social media shoots, including creative direction, styling, props, models, and locations.

Write social media copy that reflects the brand’s refined, authentic, and holistic voice.

Contribute creative ideas and inspiration during team brainstorming sessions.

Social Media Management

Schedule, publish, and maintain content across Instagram (feed, reels, stories), Facebook, TikTok, and additional social platforms.

Monitor engagement and audience conversations to nurture a connected and supportive online community.

Track performance metrics and prepare monthly social media reports.

Stay informed on emerging social trends, tools, and best practices to continually elevate brand presence.

Collaborate closely with the marketing team to ensure alignment with brand objectives and storytelling direction.

Identify and support high-performing content for paid social campaigns.

Community Engagement

Respond thoughtfully to messages, comments, and community interactions across all platforms.

Engage with aligned wellness, beauty, and lifestyle communities to foster authentic connections.

Identify and collaborate with micro-influencers and content creators to expand brand reach, increase awareness, and cultivate meaningful partnerships.

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