Digital Marketing Specialist

POSITION SUMMARY

The position reports to the Senior Marketing and Communications Manager, assisting in the development and execution of digital marketing and advertisement campaign strategies in alignment with the Council’s goals and priorities. The ideal candidate will be creative and enjoy working within a small entrepreneurial environment that is mission-driven, results-driven, and community oriented. He / she must be able to exercise good judgment in a variety of situations, with strong written and verbal communication, organizational skills, and the ability to maintain a realistic balance among multiple priorities.

The Digital Marketing Specialist is responsible for researching, qualifying, and coordinating marketing efforts to drive leads to Girl Scouts of Connecticut’s landing pages and promote brand awareness. The specialist will work with a variety of departments to pull together content for marketing emails, social media content, website, and execute a digital marketing plan that is targeted and segmented to a variety of audiences. The specialist will develop creative strategies to amplify digital presence on the website and across all social media platforms. Video production skills preferred.

MAJOR ACCOUNTABILITIES :

DIGITAL MARKETING CAMPAIGNS :

• Design and implement a comprehensive plan to reach the council market share goal for girl and adult membership in targeted and assigned areas.
• Establish and maintain an e-marketing schedule to streamline and coordinate email traffic.
• Utilize Salesforce Marketing Cloud to deliver marketing emails and automations.
• Research market data, membership trends, and other pertinent information relevant to designated geographic areas to generate girl and volunteer membership retention and growth.
• With the Senior Marketing and Communications Manager, develop and implement a strategic digital marketing plan for the organization.
• Plan, strategize, implement, and optimize campaigns for all digital media.
• Perform keyword research and organize into ad groups / campaigns for paid search.
• Conduct a needs analysis to identify specific target markets to meet goals and prepare daily work plans and schedules accordingly.
• Works collaboratively with others to develop advertising and promotional content for various digital platforms.
• Prepare a variety of status reports and dashboards, including lead generation, activity, follow- up, and adherence to goals.
• Manage data for prospective lead efforts in Volunteer Systems / SalesForce, ensuring all communications are logged, information is accurate and documents are attached.
• Promote and assist council wide programs, activities, public relations, and fund development endeavors.
• The ability to work under pressure and handle a variety of confidential matters is required.
• Perform all other duties as assigned.

WEBSITE

SOCIAL MEDIA

EDUCATION AND EXPERIENCE

ADDITIONAL JOB REQUIREMENTS AND PHYSICAL DEMANDS