Sr Manager, Subscription Marketing

Job Summary :

iHerb is a multi-billion dollar global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States. We are masters of global logistics operating in 180 countries including major markets like Saudi Arabia Korea and Japan where we are the #1 brand and a household name.

iHerbs Autoship & Save program offers recurring delivery and discounts for loyal customers delivering convenience savings and predictability to both customers and the less than 2 years since its launch the program already has growth to become a double-digit percentage of iHerbs total orders and revenue. The Sr Manager of Subscription Marketing will drive growth retention and profitability of the Autoship & Save program. This person will lead marketing strategy campaign execution customer lifecycle management and cross-functional coordination to maximize adoption engagement and lifetime value of subscription customers.

Job Expectations :

• Lead development and execution of go-to-market strategies for the Autoship & Save program : acquisition of new subscribers conversion of one-time buyers to subscribers and retention of existing subscribers.
• Lead overall vision of the core product offering and features evolving the program with AI into a more intelligent service.
• Conduct customer surveys and gather insights from end users to improve the experience.
• Partner cross-functionally with product merchandising operations analytics and finance to define target segments offer structures (discounts delivery frequency promotions) and customer experience enhancements.
• Define monitor and analyze subscription-specific KPIs : sign-up rate churn retention average order value (AOV) incremental revenue and lifetime value (LTV).
• Identify the next wave of countries to roll out the service among the 180 countries where iHerb does business and partner with cross-functional teams to execute.
• Partner with creative and content teams to craft compelling messaging visuals and campaigns that highlight the value of Autoship & Save (e.g. convenience savings consistency).
• Coordinate A / B testing and experimentation roadmaps to improve subscription conversion and retention.
• Stay up-to-date with subscription commerce best practices competitive trends and innovations to continuously evolve iHerbs Autoship & Save experience.

Knowledge Skills and Abilities :

including Senior Management and Executive level.

Experience Requirements :

Education Requirements :

Bachelors Degree in Marketing or related field preferred or a combination of education and equivalent work experience.

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The anticipated pay scale for this position can be found below however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job the type of years and experience within the industry education etc. iHerb LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical dental vision and basic life insurance programs and may enroll in our companys 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the companys policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

For more information on iHerb benefits visit us at .

Anticipated Pay Scale :

$115850 - $184307 USD

Staffing Agency Submission Notice

iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb

iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team :

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly

Embrace Diversity & Inclusion Strive for Simplicity

iHerb Benefits

At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefits list visit our international team members you may be eligible for benefits depending on the country where you are Acquisition Partner / local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

Required Experience :

Manager

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 115850 - 184307