Marketing Director

Job Description

Job Description

Marketing Director

Department : Sales & Marketing

Location : Dallas / Plano, TX area

Position Type : FT Salary

Company Overview :

Five Star Parks & Attractions is the largest privately owned operator of family entertainment centers in the United States, with 28 high-energy destinations across 13 states. Headquartered in Charlotte, North Carolina, the company has grown rapidly from just three locations in 2019 to a national portfolio of award-winning venues, including Scene75, The Track Family Fun Parks, Malibu Jack’s, Fun Land, Celebration Station, Craig’s Cruisers, and more. Recognized on the 2024 Inc. 5000 list at No. 299 for 1,408 percent three-year growth, Five Star Parks continues to lead the way in innovation, guest experience, and operational excellence in the amusement and hospitality sector.

Our venues fuse go-karts, arcades, bowling, VR, thrill rides, and immersive dining into vibrant, high-impact environments that inspire all generations to play, connect, and create unforgettable memories. We are rooted in a company-wide promise of being Safe, Clean, and Fun—demonstrating our uncompromising commitment to guest and team-member well-being, pride in welcoming and immaculate facilities, and a playful, edgy spirit that sets us apart. Internally, we foster a culture of integrity, accountability, inclusiveness, and performance, empowering team members to think boldly, own outcomes, and deliver Five Star moments every day. With the scale of a national platform and the heart of a local host, Five Star Parks is a dynamic workplace where operational excellence, innovation, and fun converge—every day is an opportunity to elevate play.

Job Summary :

Five Star Parks & Attractions is seeking a Marketing Director to support the VP of Marketing in driving strategic initiatives across all parks and brands. This role helps lead the execution of marketing campaigns, digital programs, email / SMS communication, promotions, and brand development projects. The Marketing Director will partner closely with the VP of Marketing, internal teams, and external agencies to ensure consistent, high-quality marketing operations that elevate brand awareness, guest engagement, and revenue growth.

Accountabilities :

• Support the VP of Marketing in planning and executing promotional events and park-level marketing activities.
• Assist in developing and rolling out comprehensive marketing strategies that increase awareness and drive visitation across all locations.
• Conduct ongoing market and competitive research and translate insights into actionable recommendations.
• Help manage communication and coordination with media partners, agencies, and key external stakeholders.
• Support brand consistency across the organization by contributing to branding initiatives, identity updates, and creative standards.

Principle Duties and Responsibilities :

Skills / Competencies Required :

Education, Qualifications and Experience :

Five Star Park & Attractions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

We actively promote diversity and inclusion within our workplace and encourage candidates of all backgrounds to apply.

Notice of E-Verify Participation : Five Star Parks & Attractions participates in the E-Verify program.

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