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Marketing Integration Specialist
Marketing Integration SpecialistPepsiCo • Purchase, New York, US
Marketing Integration Specialist

Marketing Integration Specialist

PepsiCo • Purchase, New York, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]
Overview

This person contributes to Pepsi Beverages North America success by developing, executing, refining and measuring Customer Relationship Management programs that drive Volume, Distribution, and Revenue for our organization.


Responsibilities

  • Develop and coordinate events to promote period & trimester programs
  • Identify and collect key information during program conception and manage through implementation stages
  • Design processes to collect, analyze, and disseminate key information to execute the program
  • Integrate customer, marketing and competitive information into usable plans of action
  • Design and author educational program materials to enable frontline employees to effectively sell and execute the program
  • Perform information analysis to identify trends and patterns of data
  • Scope and evaluate opportunities and develop strategies to increase Volume, Revenue, and Distribution
  • Maintains an on-going awareness of customer, segment and industry trends by reviewing professional literature and wiring with headquarters and field-based business partners
  • Recognizes key customer, market and competitive information and shares information internally
  • Accountable for forecasting and conducting post-selling initiative return on investment
  • Demonstrate creativity for web banner design, customer facing emails and promotional materials

Compensation and Benefits:

  • The expected compensation range for this position is between $60,600 - $94,450.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

  • Bachelor’s degree in Marketing or related discipline
  • Intermediate in Microsoft Office Excel, PowerPoint, Word
  • Ability to translate insights, concepts, or data into clear, actionable marketing programs.

  • Experience working across multiple workstreams and adapting prior marketing experience to different business needs.

  • Strong attention to detail with the ability to balance creativity and analytical thinking.

  • Experience collaborating with cross-functional partners, including Sales and Marketing teams.


EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement

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Marketing Integration Specialist • Purchase, New York, US

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