Senior Director II, Customer Marketing - Kroger, Target and Emerging

Senior Director, Customer Marketing

Location : Atlanta, Georgia or Cincinnati, Ohio, USA

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands ensuring that each brand connects deeply with local consumers in ways that scale globally.

This Senior Director, Customer Marketing role is the marketing team lead for Kroger, Target and the Emerging Channel. This leader will provide strategic leadership and management for the development and delivery of shopper, connected commerce, and category / brand programs for our customers, while leading a team of marketers who manage this portfolio. This position plays a critical, collaborative role in the annual and long-term joint business planning process, the development of growth strategies, innovation, and digital marketing programming. In addition, this role will manage relationships with sales, leadership, brands, bottlers, commercialization, assets, and other internal and external constituents to support customer programming throughout the year.

What You'll Do for Us :

• Lead a team of marketers in the development and implementation of total beverage marketing strategies in collaboration with our customers. These revenue and transaction enhancing strategies should also help retain and recruit the next generation of consumers for Coca-Cola by fully leveraging our national marketing plans.
• Own the relationship with senior sales and marketing / category leadership.
• Negotiate and collaborate with cross-functional partners to ensure alignment with annual plans and DMI (direct marketing investment) resources.
• Communicate to our system Bottling Partners on key marketing milestones within customer portfolio.
• Operate cross-functionally with multiple internal stakeholders across NAOU, to solve customer / channel problems by providing insight and expertise to grow the business and recruit / retain shoppers.
• Provide leadership voice across the organization to offer a Frontline marketing lens to planning, resource allocation and customer insights.
• Scale learnings from portfolio of customers into enterprise impact.
• Lead C-suite marketing customer discussions and retailer media network strategies with win / win objectives.
• Lead the development of both short-term and long-term customer plans to deliver the annual plan across channels.
• Ownership of Investment strategy to deliver customer plan.
• Lead teams and provide guidance for complex problem solving and negotiations.
• Collaborate with customers to understand needs and develop fact-based consumer stories to accelerate growth. Own the solutions to intersect the voice of customer and voice of brand.
• Lead the team and cross-functional resources to deliver customer / channel plans including insights to action, storytelling, and media negotiation capabilities.
• Own performance and people management processes including annual and personal objective setting and ongoing performance management via monthly meetings.
• Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E & DMI).
• Catalyst for employee engagement amongst direct reports and broader Frontline Marketing.

Requirements :

Preferred Candidates will have :

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills : Brand Management, Brand Marketing, Category Management, Data Interpretations, eCommerce Marketing, Financial Acumen, General Management, Influencing, Influencing Without Authority, Marketing, Negotiation, Omnichannel, Persuasive Speaking, Presentation Storytelling, Profit and Loss (P&L), Shopper Marketing, Strategic Planning, Strategy Development

Pay Range : $211,000 - $238,400

Our Purpose and Growth Culture : We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.