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Head of Product Marketing
Head of Product MarketingAgora • Santa Clara, CA, United States
Head of Product Marketing

Head of Product Marketing

Agora • Santa Clara, CA, United States
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Agora is the global leader in real-time engagement, providing developers with simple, flexible, and powerful APIs to embed real-time conversational AI, voice, video, interactive live streaming, and chat into their applications and IoT devices. Headquartered in Santa Clara, CA, Agora is trusted by over 1,700 leading organizations across the globe to power best-in-class real-time experiences from social media and live shopping to education and telehealth.

About the role

Agora is seeking a visionary and deeply technical Head of Product Marketing to define and lead the company’s global marketing strategy with Conversational AI at its core. This role will shape how Agora educates, engages, and inspires the world’s developer and business communities through innovative storytelling, developer-centric activation, and ecosystem partnerships.

As the architect of Agora’s AI-first market positioning , this leader will drive category definition and thought leadership across Conversational AI, Real-Time Engagement (RTE), and Real-Time Communications (RTC). This includes crafting the market language, developer education pathways, and product narratives that shape how customers, partners, and the industry perceive Agora.

This role requires a dynamic marketing executive with both creative and analytical expertise in B2B PaaS, AI / ML, and developer ecosystems—someone who can translate complex technical concepts into powerful business and community engagement outcomes.

What you’ll do

Strategic Marketing Leadership

  • Develop and implement a global marketing strategy centered on Conversational AI as the defining focus of Agora’s brand, products, and ecosystem positioning.
  • Align marketing initiatives with executive and product leadership to ensure company-wide focus on AI-driven innovation and business outcomes.
  • Shape category creation and market definition , influencing how customers, developers, and partners understand the Conversational AI landscape and Agora’s leadership within it.
  • Build and scale a best-in-class Product Marketing function that bridges product innovation with market adoption.
  • Define and execute positioning, messaging, and go-to-market strategies for Agora’s PaaS-based Conversational AI and Real-Time Engagement offerings.
  • Ensure product marketing drives category leadership by articulating technical differentiation and customer value clearly.
  • Partner closely with Product, Developer Relations, and Sales translate deep technical capabilities into compelling market narratives and adoption drivers.
  • Develop high-impact product launches, technical education assets, and enablement that increase developer activation and commercial success.

Developer Ecosystem & Community Growth

  • Lead marketing strategies that drive developer activation, engagement, and retention , building a best-in-class developer ecosystem.
  • Partner with Developer Relations and Product teams to create onboarding and lifecycle marketing programs that guide developers from signup to sustained, active usage.
  • Champion community-led growth through events, content, and partnerships that celebrate developer success and amplify community contributions.
  • Build developer loyalty through advocacy, incentives, and experiential campaigns that strengthen long-term engagement.

    • Content Strategy, Storytelling, and Thought Leadership

  • Lead Agora’s technical content strategy , focusing on storytelling that educates, converts, and differentiates.
  • Oversee creation of technical content that empowers developers (e.g., tutorials, guides, API showcases, webinars, and case studies).
  • Build a strong developer-to-decision-maker communication bridge—turning technical excellence into business adoption and market influence.
  • Drive Agora’s global thought leadership agenda across AI, RTE, and RTC by publishing insights, hosting industry discussions, and amplifying developer innovation.

    • Ecosystem Partnerships and Strategic Alliances

  • Forge strategic alliances with technology partners, AI innovators, and developer communities to expand Agora’s reach and relevance.
  • Lead joint go-to-market initiatives with partners to accelerate adoption and strengthen ecosystem credibility.
  • Represent Agora in AI and developer ecosystem councils, fostering long-term influence and industry relationships.

    • Go-to-Market and Demand Generation

  • Lead global GTM execution for product launches and Conversational AI initiatives.
  • Ensure unified messaging and seamless coordination across Product, Sales, and Developer Relations.
  • Develop AI-driven demand generation programs that convert awareness into adoption and measurable business impact.

    • Leadership and Team Building

  • Build, mentor and drive a global marketing organization that excels in growth, events, PR, demand generation, product and developer marketing.
  • Foster a culture of innovation, experimentation, and excellence.
  • Lead with data-driven discipline while empowering creative autonomy across teams.

    • Qualifications

  • Bachelor’s degree in engineering or computer science or similar technical discipline.
  • MBA or master’s degree in marketing or communications (preferred)
  • 10+ years of progressive marketing leadership experience in PaaS or developer-focused companies; deep experience in AI / ML, PaaS, and Conversational AI ecosystems .
  • Proven record of building and scaling developer communities and lifecycle marketing programs.
  • Strong background in technical content strategy and storytelling that educates and converts.
  • Experience shaping category narratives and positioning technical products for market leadership.
  • Exceptional communication and leadership presence; able to influence both executive stakeholders and developer audiences.
  • Strong understanding of ecosystem marketing and partnership-led growth.

    • Salary (+ bonus) may vary based on factors such as experience, skills, qualifications, and location.

    This role is eligible for the equity program.

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    Head Of Marketing • Santa Clara, CA, United States

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