Product Marketing Manager

A company is looking for a Product Marketing Manager to lead customer engagement and growth initiatives.

Key Responsibilities

Develop and manage lifecycle marketing programs to enhance onboarding, adoption, and retention

Execute expansion campaigns to drive customer growth into higher service tiers and add-ons

Create and oversee educational content and webinars for prospects and customers

Required Qualifications

2-3+ years of experience in Product Marketing, Lifecycle Marketing, or B2B SaaS campaigns

Proven ability to manage campaigns from inception to completion

Strong storytelling and copywriting skills

Organizational skills with a proactive approach to project execution

Data-driven mindset with the ability to define KPIs and analyze results