Senior Performance Copywriter, Personal Finance

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.

WHY JOIN US

At Launch Potato youll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.

This is a contract-to-hire position

COMPENSATION : $90000 to $110000 per year

MUST HAVE :

• 5 years of experience writing performance-driven direct response copy for digital marketing campaigns specifically in the financial industry
• Proven CRO background with a documented history of optimizing creative across campaigns over months to years
• Strong conceptual writing skills with an established research framework for identifying emerging and resonant copy angles
• Proficiency in analyzing and interpreting performance data in Looker or comparable analytics software like Tableau or Microsoft Power BI
• Compliance trained with a general understanding of risk hierarchy and comfortability networking with compliance stakeholders
• Comfortable writing for and translating winning copy across formats including listicle landing pages video scripts and Meta and Google ads
• Expertise on at least a few financial products and services esp. complex ones including but not limited to : Credit Cards Debt Consolidation App Discovery Play-to-Win Gaming Apps Home Equity HYSA and Checking Accounts or Life and Car Insurances
• Familiarity with using LLMs as a thinking and writing partner with a clear knowledge of how and when to use LLM output and more importantly when to avoid using it
• Examples or case studies of the above

EXPERIENCE : 5 years of experience writing performance-driven direct response copy for digital marketing campaigns specifically in the financial industry across channels like Meta Google and Native and including formats ranging from social and search ads to landing pages to listicle pages.

YOUR ROLE

Drive measurable growth by creating adapting and optimizing direct response copy across high-impact campaigns and placements ensuring alignment with internal and partner goals platform best practices and compliance standards.

OUTCOMES

COMPETENCIES

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary profit-sharing bonus and competitive benefits. Launch Potato is a performance-driven company which means once you are hired future increases will be based on company and personal performance not annual cost of living adjustments.

Want to accelerate your career Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

Required Experience :

Senior IC

Key Skills

Accounting Software,Academics,Autocad Design,CAD CAM,Field,Arabic Cuisine

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 90000 - 110000