Social Media Manager

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Social Media Manager

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Gotham FC

NJ / NY Gotham FC ("Gotham FC" or "the Club") is a National Women’s Soccer League ("NWSL") team representing New Jersey and New York. The team plays at Sports Illustrated Stadium in Harrison, NJ. At Gotham FC, we don’t just play soccer; we set trends, challenge the status quo, and lead with bold creativity. While our roots are grounded in the tradition of the beautiful game, everything else about us is fiercely original. We’re here to redefine expectations, break boundaries, and build something that hasn’t been done before. If you’re ready to push the limits and make an impact, you belong at Gotham FC.

Key Responsibilities

Social

Co- manage always-on executions for Gotham FC’s social channels (X, Instagram, TikTok, Facebook, Threads, YouTube, and emerging platforms)

Develop social campaigns and strategies that drive social growth, with an emphasis on TikTok to double our following by EOY

Identify creative ways to increase and support ticket sales, especially for Youth audiences

Actively conceptualize, create, curate, and publish engaging content that embodies Gotham FC’s distinct voice and brand ethos, and engages with trends

Keep social Asana calendar up to date / planned ahead

Manage cross‑functional creative / content requests

Work with Comms / Marketing teams to ensure social supports business / team announcements, ticket sales initiatives, merch releases, and more.

Content Coverage

iPhone coverage for home and away matches, training, events, community activations, productions, and more, ensuring our most compelling content is captured and shared with fans

Create and execute content briefs for productions, trainings, and match days

Contribute to capturing content posted across all channels. From BTS on media day to BTS at player appearances, matchday coverage and production additions.

Sponsorship

Collaborate cross‑functionally to fulfill Gotham FC’s partner deliverables

Includes planning and posting for sponsor content series

Includes management of sponsor / partner shot lists for match days

Includes ideation and execution of creative partner content (series / posts)

Manage content production briefs, player appearance briefs, Teamworks conversations, storyboard creation, and more with partnership marketing team

Matchdays / Match Travel

Cover home and away matches

Travel for away matches (not all, travel divided between social managers)

Cover trainings and other events / activities with travel for away matches

Must attend all home matches in Harrison, New Jersey

Coverage on match days is intense and requires the ability to cover the match from your iPhone and post in real time.

Home matches also include management of VIPs / Influencers and freelancers

Analytics / Trend Forecasting

Monitor and analyze analytics to optimize content performance, growth, and engagement, providing regular reports and actionable recommendations

Create / present monthly reports to share growth and areas for improvement

Proactively scout emerging trends and leverage culturally relevant moments to keep Gotham FC at the forefront of sports and entertainment conversation and grow followers

Qualifications

3‑5 years of professional experience in social media management, digital marketing, or related roles, preferably in sports, entertainment, or lifestyle brands.

Ability to highlight past creative social media campaigns and content that were both successful or had learnings.

Fluency with major social media platforms, their analytics, and best practices; understanding of emerging platforms is a plus.

Strong visual sensibility and basic photo / video skills.

Must be able to use creative tools such as Slate, Canva, Adobe Suite, CapCut, etc.

Capability & Other Characteristics

Able to work nights, weekends, and matchdays as the team’s schedule demands.

Exceptional communication, writing, and organizational skills.

Excellent collaborator.

Proficiency with Spanish and Portuguese is a plus.

Based in the NJ / NY area and available for in‑person coverage and collaboration.

Legally authorized to work in the United States.

Who You Are

Boundary‑Pusher : see standards as starting points and always try to be different / first.

Storyteller : know how to craft and execute creative concepts that engage and inspire.

Self‑Starter : take initiative, own your work, and thrive in unconventionality.

Collaborator : enjoy cross‑functional work to solve problems and achieve shared goals.

Soccer Enthusiast : understand the sport, live the culture, love the community.

Why Join Gotham FC

At NJ / NY Gotham FC, we are committed to building a world‑leading Operations Department that contributes directly to our success on the field. The Team Experience & Services Manager will be at the heart of this effort, helping to create a supportive, inclusive, and professional environment for our First Team players and staff. If you are passionate about soccer, enjoy working in a fast‑paced environment, and want to be part of a forward‑thinking team, we encourage you to apply.

Location

Based at Gotham FC’s business office, which is located at 15 Exchange Place Jersey City, New Jersey, on a hybrid working schedule which consists of three core in‑office / in‑person days (Tuesday, Wednesday, and Thursday) and two non‑core days (Monday and Friday), with the option of being in the business office or remote. Ability to attend all home games and any mandatory events as well as away games, as necessary. Expect to travel for other business‑related needs, as they arise. Ability to work at the team’s soccer operations office in Whippany, New Jersey, as needed. Gotham FC requires its associates to live in its market, that is, within reasonable commuting distance of Gotham FC’s offices, practice facility and Sports Illustrated Stadium.

Job type

Full‑time / Exempt position

Salary range

$70,000‑$90,000

Benefits

Medical, Dental & Vision benefit plans available for Employee and Family, Employee‑funded 401(k) option

This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time‑to‑time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all‑inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC.

This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.

The existence of this job description does not modify the employee’s “at‑will” status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his / her / their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.

Equal Employment Opportunity

Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non‑binary people, veterans, parents, and individuals with disabilities to apply.

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