Marketing Manager, Posterior Interbody Fusion

Job Summary

Participates in downstream marketing activities by supporting global product launches, sales and customer training, customer events, and collateral development. Supports product development efforts from launch through commercialization, defining market requirements for our product lines. Manages products in several stages of development (i.e. existing portfolio, near-term launch, pending FDA approval and new products). Supports product lifecycle management, product roadmap, technique, new product training and product launch readiness with revenue goals in mind.

Primary Responsibilities

• Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries and labs
• Collaborates with upstream marketing to develop product launch plan responsible for customer segmentation / targeting, positioning and value propositions
• Provides subject matter expertise for assigned products supporting Sales and customer product training as well as clinical support (e.g. troubleshooting, set logistics, etc.)
• Leads creation of product value messaging and product claims substantiation through clinical evidence generation. Using this information, develops marketing assets such as surgical techniques, sales collateral, and product in-service guides
• Provides guidance in key sales situations for the product such as surgeon engagements
• Develops and owns multi-channel marketing campaigns, including core content development, messaging and positioning, for procedural portfolio and ensure alignment across regions
• Oversees marketing execution in regions to ensure consistent approach and strategy
• Coordinates with regions in adapting global downstream marketing strategy and campaigns to region-specific circumstances
• Takes the lead on the management of KOL's to execute promotional plan and clinical evidence strategy
• Acts as a source of knowledge for and effectively coaches other product managers and assists with their ability to execute their daily tasks
• Performs other duties as assigned

Required Skills / Capabilities

Education and Experience

Travel and / or Physical Requirements

Our Values

Our Life Moves Us philosophy is built on four values : Passionate About Innovation, Customer Focused, Teamwork, and Driven.

Equal Employment Opportunity

Globus Medical is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, marital status, pregnancy, national origin or citizenship. We are committed to a diverse workforce. We value all employees' talents and support an environment that is inclusive and respectful.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.