Sales Consultant

Woody Anderson Ford Dealership

Our mission is simple: to create an uncommonly exceptional experience for guests' automotive needs. Woody Anderson Ford was founded in 1961 on the principles of integrity, accountability, and teamwork. We are a locally owned dealership with a family friendly culture.

What We Offer

• Health Insurance with Optional Vision and Dental Insurance
• Employer Provided Life Insurance
• 401(k) Savings Plan with Employer Match
• Closed on Sundays
• Paid Vacation
• Paid Company Holidays
• Paid Training
• Work-Life Balance
• Ongoing Professional Development
• Employee Discounts
• Family-Friendly and Inclusive Team Culture
• Career Growth and Internal Promotions

Responsibilities

Customer Engagement & Sales Process

• Greet customers promptly and professionally in the showroom, on the lot, and through digital leads.
• Conduct needs assessments to understand customer preferences, budget, and vehicle requirements.
• Present new and pre-owned vehicles, highlighting features, benefits, and value propositions.
• Facilitate test drives and explain vehicle technology, safety features, and warranty options.
• Guide customers through the full sales process, from initial contact to vehicle delivery.

Sales Performance & Goal Achievement

• Meet or exceed individual sales volume, gross profit, and performance objectives.
• Follow dealership sales processes and best practices to ensure consistency and accountability.
• Maintain accurate deal documentation and ensure timely submission of all required paperwork.
• Support dealership initiatives, promotions, and manufacturer programs.

Customer Experience & Relationship Building

• Deliver a transparent, professional, and pressure-free buying experience.
• Maintain strong NPS (Net Promoter Score) performance through exceptional customer care.
• Follow up with customers after delivery to ensure satisfaction and address questions or concerns.
• Build long-term relationships to drive repeat business and referrals.
• Handle customer objections or concerns professionally and escalate when appropriate.

Personal Marketing & Community Representation

• Actively market oneself as a representative of Woody Anderson Ford through approved channels.
• Utilize social media, digital tools, and personal networking to generate leads in alignment with dealership guidelines.
• Participate in dealership-approved community events, promotions, and outreach initiatives.
• Represent Woody Anderson Ford in a professional, positive, and brand-consistent manner at all public-facing events.
• Support dealership marketing campaigns by sharing approved content and engaging with the local community.

Inventory Knowledge & Product Expertise

• Maintain up-to-date knowledge of all new and used inventory, including features, pricing, and availability.
• Stay informed on manufacturer incentives, financing programs, and dealership promotions.
• Work with inventory managers to locate vehicles that meet customer needs.
• Assist with merchandising efforts such as vehicle placement, cleanliness, and presentation.

Digital Lead Management

• Respond promptly and professionally to internet, phone, and text inquiries.
• Use the dealership CRM to track customer interactions, follow-ups, and appointment scheduling.
• Maintain accurate customer records and activity logs.
• Support online sales initiatives and digital retailing tools as required.

Collaboration & Team Support

• Work closely with Sales Managers to structure deals and ensure compliance with dealership policies.
• Coordinate with Finance Managers to ensure a smooth transition to the finance process.
• Support the delivery team to ensure vehicles are clean, fueled, and ready for delivery.
• Participate in sales meetings, training sessions, and dealership events.

Professional Development & Compliance

• Attend required sales training and manufacturer certification programs.
• Stay compliant with dealership policies, legal regulations, and ethical sales standards.
• Maintain a professional appearance and conduct at all times.
• Continuously develop product knowledge and sales skills.

Qualifications

• High school diploma or the equivalent
• Minimum 2 years of commissioned sales experience
• Previous automotive sales experience preferred, but not required
• Strong communication, interpersonal and customer service skills
• Ability to work flexible hours, including evenings and weekends
• Self-motivated with a strong desire to succeed in a performance-based environment
• Comfortable using CRM systems, digital tools and technology
• Valid driver's license and good driving record

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.