Director, Brand

Director Of Brand

Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe and Soluxe, custom-developed to support the way kids move, sleep, and grow because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you!

Location : Hybrid, with four days minimum out of our brand new, state of the art headquarters in Los Angeles, CA

The role : The Director of Brand will elevate Little Sleepies into one of the most emotionally resonant family brands in the market - through world-class story telling, content creation, and brand stewardship. Reporting to the CEO, you'll lead a talented team across brand strategy, content, influencer & partnerships, community, social and PR, ensuring every touchpoint tells a cohesive story that builds love, loyalty and long-term growth.

What you'll do :

• Define and evolve the Little Sleepies brand storyarticulating its voice, tone, and evolving purpose as we expand beyond sleepwear into multiple family lifestyle categories.
• Lead content strategy and creative storytelling across all channels (site, email, social, retail, PR, paid, experiential), ensuring our voice is distinct, modern, and heartfelt.
• Tailor storytelling for new and returning customers, creating differentiated narratives that build trust, emotional connection, and repeat purchase.
• Adapt storytelling by category, maintaining a unified brand identity while giving each product line its own emotional hook and reason to believe.
• Translate business strategy into emotionally resonant campaigns that drive measurable outcomesawareness, engagement, traffic, and conversion.
• Build and oversee a content engine that powers both major launches and evergreen storytelling, keeping Little Sleepies top of mind throughout the year.
• Partner with creative, product, and lifecycle teams to bring founder and customer stories to life through high-quality, multi-channel content.
• Own the brand calendar, editorial standards, and creative directionensuring all assets feel cohesive, elevated, and unmistakably "Little Sleepies."
• Lead and inspire a growing team of content creators and brand storytellers to deliver emotionally powerful, high-performing work.
• Lead the influencer, ambassador, and brand partnership strategymerging storytelling with scale and credibility.
• Identify and manage creators, talent, and brand partners who authentically reflect our values and expand reach across family, lifestyle, and culture spaces.
• Oversee contracts, activation, and reporting for all partnership programs, ensuring alignment with brand strategy and category priorities.
• Oversee community engagement and management, fostering authentic relationships that turn customers into advocates.
• Drive organic social strategy, ensuring our channels tell the brand story with heart, creativity, and precision.
• Manage earned media and PR, securing meaningful press coverage that amplifies the Little Sleepies voice.
• Evolve brand ambassador and advocacy programs into long-term, emotionally connected communities.
• Lead the GTM process for all brand campaigns and product launchesfrom creative brief through content, activation, and post-launch analysis.
• Partner cross-functionally with product, merchandising, and performance marketing to ensure every launch delivers both creative and commercial impact.
• Systematize GTM playbooks, ensuring every drop and collaboration is executed with precision, speed, and consistency.
• Build, coach, and lead a high-performing brand team across content, partnerships, social, and community.
• Manage agency and creative partners, ensuring high-quality output and cost efficiency.
• Partner with analytics and lifecycle teams to translate brand storytelling into measurable impact on acquisition, retention, and LTV

What you'll bring to the team :

What success looks like :

What we're excited to offer you :

Benefits :

Little Sleepies is an equal-opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.