Marketing Lead ShelbyRemote - (U.S.-based preferred)

Marketing Lead Shelby

Aptos is a people-first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way. Founded by some of the original creators and maintainers who researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission. We believe the open-source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries. Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build.

Shelby is a decentralized storage network, purpose-built to deliver secure, high-performance, and developer-friendly data infrastructure on the Aptos blockchain. Designed for builders, Shelby uses on-chain smart contracts to coordinate and manage storage activity, ensuring full transparency and trustless integrity. The protocol introduces a system of "Chunks" and "Blobs" to efficiently handle a wide range of datafrom cold archival files to hot, real-time application storage. By integrating seamlessly with the Aptos ecosystem and leveraging the Move programming language, Shelby enables developers to store, retrieve, and audit data with precision and speed. Whether powering DeFi protocols, gaming platforms, AI models, or analytics engines, Shelby is redefining what decentralized storage can dobridging protocol-grade architecture with production-ready performance. About the role :

We're looking for a versatile Marketing Lead (Shelby) with a blend of product marketing, content, growth, and community strategy experience. This is a hands-on role for someone who thrives in ambiguity, understands Web3 deeply, and can independently execute while laying the groundwork for a future marketing team.

You will be responsible for driving awareness, storytelling, and adoption across the Shelby platform's early usersparticularly creators, media platforms, and ecosystem builders.

What you'll be doing :

• Own and develop the Shelby platform's go-to-market messaging and brand positioning
• Craft and execute multi-channel campaigns (organic, content, growth loops)
• Translate complex product features into compelling narratives that connect with creators and Web3-native users
• Manage and grow Shelby's presence on key social platforms (X / Twitter, Farcaster, etc.)
• Collaborate with internal teams, ecosystem partners, and agency vendors
• Work closely with product and engineering to shape the user journey
• Support Shelby's early launches and activations with high-impact marketing strategies

What we're looking for :

Nice to Have

Location & Working Style

Why Join Us

This is a rare chance to shape the marketing vision of a new project at the edge of blockchain, creator tech, and media innovation. As the first marketing hire for Shelby, you'll have both strategic input and hands-on impact from day onewith the opportunity to grow into a leadership role as the team scales.

Our Benefits :

Aptos is committed to diversity in the workplace, and we're proud to be an equal opportunity employer. We do not hire on the basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided based on qualifications, merit, and business need.

We are committed to providing a safe and secure hiring process for all applicants. Unfortunately, there are individuals who may attempt to impersonate Aptos or our employees for fraudulent purposes. To protect yourself, please be aware of the following :