Business Development Director - Political Audiences

About RevOptimal :

RevOptimal is building the future of privacy-conscious identity resolution for advertising. Instead of relying on outdated identifiers like cookies, IP addresses, or device IDs, we resolve identity using deterministic, people-based signals to help advertisers reach real audiences with greater precision and confidence. Our solutions power smarter audience targeting, cross-device attribution, and curated private marketplaces—helping brands and agencies make their data work harder.

The Role :

We are seeking a high-performing Business Development Director - Political Audiences to significantly grow revenue by selling our proprietary audience solutions and data packages to brands, media agencies, and trading desks.

The successful candidate will be a specialist in Political data and possess a deep understanding of the agency and ad tech landscape. This role requires a professional who is disciplined, brings urgency, and has a proven passion for partnering with agency and client leaders to drive digital transformation.

This is an individual contributor role, reporting directly to the SVP of Sales.

What you'll Do :

• Build and manage a revenue pipeline : Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage.
• Practice consultative selling : Understand each client’s goals and develop tailored audience strategies that unlock those objectives. Collaborate with internal teams to design PMP deals and direct IO campaigns.
• Package audiences : Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product / Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on Political focused, data-layered PMP offerings.
• Forecasting & pricing : Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot, drive opportunity progression, and ensure SLAs are met.
• Relationship management : Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers. Position RevOptimal as a long-term growth partner, not just a data vendor.
• Voice of customer : Channel market feedback to product and data teams to improve audience product strategy and internal reporting.

You Have :

Nice to Have

Compensation & Benefits :

Equal Opportunity :

RevOptimal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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