Events and Field Marketing Manager

Events And Field Marketing Manager

Artera is seeking a high-impact Events & Field Marketing Manager to accelerate pipeline growth and strengthen brand trust across the healthcare industry. You'll design and execute in-person and virtual programs that engage decision-makers, amplify our market presence, and directly fuel revenue goals.

You'll coordinate and execute event strategy end-to-end from customer summits to major industry conference activations creating memorable experiences that unify our brand story and convert prospects into champions. Partnering closely with Sales, Brand & Comms, Revenue Operations, and Customer Success, you'll ensure every initiative delivers measurable ROI and positions Artera as the leader in agentic healthcare.

This is a player-coach role, meaning you bring strategic-thinking and know-how, and execute tactics yourself. This role is ideal for a marketer with a proven track record of blending creativity with accountability, and a passion for transforming healthcare through innovative, high-value experiences.

Responsibilities

• Own Artera's annual event calendar across external conferences and internal company-wide kickoffs, partnering with internal stakeholders.
• Lead planning and execution in all events including, sponsorships at industry events; Customer summits; Customer / VIP dinners; Regional field events, roadshows, partner activations and more.
• Oversee and manage event logistics including venue sourcing, contracts, budget, shipments, booth setup, technology needs, travel, and onsite execution. This includes a strong handle on contracting, negotiating, vendor management and budgeting / finances related to event spend.
• Partnering with Brand Marketing to ensure events support business goals by telling the right stories about Artera, our products, our customers and the ROI we deliver. This includes prepping and coaching Artera team members so all speak from the same playbook during events.
• Partner closely with Demand Generation, Sales, and Revenue Operations to accelerate pipeline and ensure maximum engagement around every event - pre, during and post-event - ensuring events are pipeline producers.
• Create and manage Salesforce campaigns for all aspects of events. Ensure rigorous lead capture, swift upload (within 24 hours), and efficient handoff processes, using Salesforce Campaigns as the central source of truth for all event-related activity.
• Lead all event-related staff preparation, training and questions, including host staff prep meetings and materials to ensure all team members attending events know their role, our story, our event schedule & meetings, how to capture leads, manage follow up and more.
• Working with marketing and revenue operations, own and optimize event ROI reporting - what ROI did we achieve with each event, learnings and how to replicate moving forward.

Requirements

Our Interview Process