Digital Account Marketing Manager

Job Description

Job Description

Description :

The pivotal responsibility of the Digital Account Marketing Manager involves guiding and implementing Island Hospitality's defined digital strategy across our hotels, restaurants, and other channels. This position is accountable for overseeing Island Hospitality's e-commerce presence, boosting e-commerce revenue, and delivering top-notch support.

Requirements : Job Requirements :

• Provide eCommerce and digital marketing functional support for key hotels to include the preparation and execution of various marketing campaigns
• Proactively evaluate, recommend, and implement strategies to improve individual hotel’s top line revenue, web presence, and marketing performance
• Ensure paid media accounts are funded based on designated schedule, and performing at an optimal level
• Form & manage relationships with agencies and OTA vendors
• Create performance reports to drive the action plan process that will increase the company’s presence in all digital media areas. This includes organizing, formatting and consolidation of reports on all paid media efforts as well as write copy and strategic paid media ads based on the company’s needs
• Actively research and increase knowledge on brand and industry marketing, news, best practices, strategies, and tactics; present findings to corporate and / or hotels
• Utilizing the company’s tools and hotel brand tools, develop and execute targeted email campaigns following corporate and brand best practices
• Understand and execute social media campaigns and assist with content creation, scheduling and deployment
• Assist with reputation management, overseeing responses to reviews across several platforms including Google, Trip Advisor, OTA’s and social media platforms
• Partner with the Director of Digital Marketing with work streams to help meet revenue goals
• Work with the Content & Design Manager to optimize websites of all the company’s brands
• Work with revenue management to create and evaluate brand.com and OTA packages / promotions and or specials
• Attend brand trainings and webinars
• Travel to hotels as requested by SVP of Sales & Marketing
• Any and all other work as required to complete the primary purpose of the position

Job Qualifications :

Training :

Island Hospitality is committed to employee development and displays that commitment with a formalized training and development program providing a clear path for any employee with a desire and aptitude to thrive in the hospitality business. As team members join Island Hospitality from other organizations they too can build on that prior experience and find further growth opportunities within our company by utilizing the tools and resources offered.

Team Member Wellness Program : How We Thank You For All You Bring To The Team

Rewarding Benefits Package :

Rewarding Hard Work :

Equal Opportunity Employer

Island Hospitality uses E-Verify to confirm work authorization in all municipalities where it is required by law.